Download - What Would Jack Do? 6 Old-School Tactics that Continue to Drive Sales Results Today

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What Would

6 Old-School Sales Tactics that Continue to Drive Results

Jack do?

Lora UllerichDigital Media Specialist

[email protected]

Session Framework

Jim EgglestonPresident & CEO Cole Information

Session Framework

•Building blocks of a successful sales system.

•Critical triggers to approach prospects.

• Wrap it all together with five action points to start on today!

Session Framework

Company Success

•Clear vision

•Articulate a competitive advantage

•Consistent sales tactics

•Wasn’t due to Jack Cole alone, rather his

Develop & Define

Ask yourself: •What’s the one task you’re going to accomplish? •Get staff on board.

A Clear Vision

Follow Through

•Be organized in approach•Make goals•Daily•Month •Quarterly

•Use resources

Accurate Info is King

•Don’t sell, build relationships

•Understand customer’s needs

•Be yourself

•Educate

Firm Handshake

Features:• Webinars• Marketing

Playbook• Industry

Articles• Buddy’s Blog• Dozens of

Resources

Marketing 101

Don’t wait for the Phone

•Triggers:•Just listed/sold•Damage/fallen trees•New movers•Expiring homeowner’sinsurance policy•Life event

•Be patient

To Ring

Sell Cupcakes…

•Not the recipe.

•Share benefits

•Avoid confusion

•Elevator speech

•:30 customer-focused info

Flickr via zigazou76

Have Fun

•Celebrate success

•Hold contests

•Display sales

highs/lowsFlickr via Will Clayton

• Find one focus

• Accurate information

• Develop relationships

• Sell features and benefits

• Do more of what’s working

Five Action Points