What does thisDAM thing do?

Davin Kluttz

Sr. Product Manager

Extensis

Why am I here?

18+ years in design/advertising Print, publishing, interactive/web and video

Digital media workflow

Software solutions: the mission Tame “digital chaos”

Individuals & workgroups

Preserve creativity (and sanity)

And of course, I’m an American. Therefore… I’m an expert on everything.

Why are you here?

Was “DAM” a typo? Digital Asset Management

Not demo or sales pitch!

Genuine information Opportunity to share

Introduce concepts

Ask questions

BUY!

What is an “asset”

Digital Assets, not Financial Assets

When is a file an asset? Purchased or licensed

It’s critical

Re-create or re-purchase, if it cannot be found.

(Lost time, money)

It’s only an asset if you can find it! So, let’s “manage” these. Make sense?

5 DAM Concepts

(Because I like lists.)

#1 - Search

Don’t be “old fashioned” Isolated searches

Folder-based searches

Filenames

Centralized search One place to find everything

Including archives

Metadata

#2 - Metadata

A simple definition: Metadata is data about your data.

Keywords or “tags”

Metadata can be specific Author or Photographer Name

License Expiration

Project ID

DAM systems read/embed metadata

#3 - Preview

Quiz: What must you have, in order to view… 100 photos from a Nikon professional camera?

An InDesign document?

A Keynote presentation?

DAM can preview (almost) anything. No costly applications to install

Make (and note) decisions

#4 - Sharing

Sharing is vital Reduce turnaround time (less email, etc.)

Let others contribute metadata

The DAM itself is shared: Who needs access?

What do they need to access?

How do they access?

DAM can provide various ways to share.

#5 - Derivatives

We’re the “experts” The right tools and access to files

Bottleneck

Time better spent

Interruptions? DAM helps: Single “master” file

Avoid duplicates: less storage, less chaos

Self-service, faster turnaround

Better communication

Thank you.

www.damlearningcenter.com

www.extensis.com/portfolio