What does this DAM thing do?
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What does this DAM thing do? Davin Kluttz Sr. Product Manager Extensis
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Ever find yourself pulling your hair out trying to locate an image in a sea of thousands? Don’t you think it would be nice to preview a video on your iPad without a special plug-in, or even just have access to all your digital content on the go, so you are able to act fast if a client unexpectedly throws a “let’s see it now” lasso around your neck?5 minutes with us and you will have a solution that resolves these conundrums!A preview, you say? Ok, Digital Asset Management is here to save the day. And with Extensis’ industry-unique support for the iPad, life away from your desk is about to get a whole lot sweeter.Due to the exponential growth of digital assets, organizations across the globe are facing major challenges around the management of their swelling libraries. Their people struggle too, as they are spending countless hours trying to locate the content and files they need. Efforts are often duplicated and content replicated as there isn’t an easy system for sharing in place. Files are lost over time because of a lack of good archiving systems. And despite the fact that there are incredible devices that enhance our mobility, like the iPad, accessing the files we need isn’t always a snap. Extensis has solved this crisis and would like to share the serum with you.
Transcript of What does this DAM thing do?
What does thisDAM thing do?
Davin Kluttz
Sr. Product Manager
Extensis
Why am I here?
18+ years in design/advertising Print, publishing, interactive/web and video
Digital media workflow
Software solutions: the mission Tame “digital chaos”
Individuals & workgroups
Preserve creativity (and sanity)
And of course, I’m an American. Therefore… I’m an expert on everything.
Why are you here?
Was “DAM” a typo? Digital Asset Management
Not demo or sales pitch!
Genuine information Opportunity to share
Introduce concepts
Ask questions
BUY!
What is an “asset”
Digital Assets, not Financial Assets
When is a file an asset? Purchased or licensed
It’s critical
Re-create or re-purchase, if it cannot be found.
(Lost time, money)
It’s only an asset if you can find it! So, let’s “manage” these. Make sense?
5 DAM Concepts
(Because I like lists.)
#1 - Search
Don’t be “old fashioned” Isolated searches
Folder-based searches
Filenames
Centralized search One place to find everything
Including archives
Metadata
#2 - Metadata
A simple definition: Metadata is data about your data.
Keywords or “tags”
Metadata can be specific Author or Photographer Name
License Expiration
Project ID
DAM systems read/embed metadata
#3 - Preview
Quiz: What must you have, in order to view… 100 photos from a Nikon professional camera?
An InDesign document?
A Keynote presentation?
DAM can preview (almost) anything. No costly applications to install
Make (and note) decisions
#4 - Sharing
Sharing is vital Reduce turnaround time (less email, etc.)
Let others contribute metadata
The DAM itself is shared: Who needs access?
What do they need to access?
How do they access?
DAM can provide various ways to share.
#5 - Derivatives
We’re the “experts” The right tools and access to files
Bottleneck
Time better spent
Interruptions? DAM helps: Single “master” file
Avoid duplicates: less storage, less chaos
Self-service, faster turnaround
Better communication
Thank you.
www.damlearningcenter.com
www.extensis.com/portfolio
