Week 09The Business Model
What we have covered so far
Customer analysis: Market selection Profile Persona DMU+DMP
Value Proposition Your CoreCompetitors
This week
Which markets will be next?
Your Business Model
Follow-on markets
Which ones? UpsellingGoing to adjacent markets
Business Models Generation
Photo by Robert Smith (CC BY-SA )
The esence
WHO WHAT HOW
is your costumer?
do you offer them? do you do it?
Markets
Segments
Individuals
Products & Services
Solutions
Experiences
Value Creation
Value development
Value Capture
Value Proposition
How? Who?What?
How much?
Multi-sided platform
Multi-sidedPhoto by Nacho via flirck (CC BY 2.0)
Photo by J Michael Raby (CC BY-NC-ND 2.0)
Photo by Wisconsin Department of Natural Resources (CC BY-ND 2.0)
Bait & Hook
Customer focus
More startups fail from a lack of customers than from a failure of
product development
Perfect product for none customer!
Focus on “who” more than “what”