Week 09The Business Model

What we have covered so far

Customer analysis: Market selection Profile Persona DMU+DMP

Value Proposition Your CoreCompetitors

This week

Which markets will be next?

Your Business Model

Follow-on markets

Which ones? UpsellingGoing to adjacent markets

Business Models Generation

Photo by Robert Smith (CC BY-SA )

The esence

WHO WHAT HOW

is your costumer?

do you offer them? do you do it?

Markets

Segments

Individuals

Products & Services

Solutions

Experiences

Value Creation

Value development

Value Capture

Value Proposition

How? Who?What?

How much?

Patterns

Multi-sided platform

Multi-sidedPhoto by Nacho via flirck (CC BY 2.0)

Photo by J Michael Raby (CC BY-NC-ND 2.0)

X

Photo by Wisconsin Department of Natural Resources (CC BY-ND 2.0)

Bait & Hook

Customer focus

More startups fail from a lack of customers than from a failure of

product development

Perfect product for none customer!

Focus on “who” more than “what”