webinar: the great american vacation study

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who is parago?

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1,180 leisure travelers

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1,180 leisure travelers

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1,180 leisure travelers

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1,180 leisure travelers

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key findings

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key findings

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key findings

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travel frequency

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destination selection

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travel partners

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bundle buyers

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travel search

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search by gender

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hotel reservation consideration

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airline loyalty

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hotel loyalty

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path to savings

seeking savings

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path to savings

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deals drive frequency

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promotional preference

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deals drive hotel preference

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extend an offer for extended stay

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cash over credit

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$25 for profile swap

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in summary

•  cash beats credits: drive more conversion with a cash back offer

•  $25 is the ‘magic’ amount to convert online profiles

•  free checked bags are #1 airline offer: leverage for packages and hotel, too!

•  check your loyalty: most travel 2-3Xs per year. Transactional promotions are more effective

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questions?

contact us for:

•  smart travel incentive design & flawless fulfillment

•  additional data and cross-tabs

•  any questions I didn’t answer

Theresa Wabler

VP, Global Marketing

theresa.wabler@parago.com

972.538.3902

www.parago.com

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thank you!

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