[Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Save
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Transcript of [Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Save
webinar: the great american vacation study
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who is parago?
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1,180 leisure travelers
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1,180 leisure travelers
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1,180 leisure travelers
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1,180 leisure travelers
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key findings
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key findings
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key findings
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travel frequency
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destination selection
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travel partners
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bundle buyers
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travel search
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search by gender
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hotel reservation consideration
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airline loyalty
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hotel loyalty
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path to savings
seeking savings
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path to savings
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deals drive frequency
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promotional preference
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deals drive hotel preference
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extend an offer for extended stay
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cash over credit
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$25 for profile swap
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in summary
• cash beats credits: drive more conversion with a cash back offer
• $25 is the ‘magic’ amount to convert online profiles
• free checked bags are #1 airline offer: leverage for packages and hotel, too!
• check your loyalty: most travel 2-3Xs per year. Transactional promotions are more effective
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questions?
contact us for:
• smart travel incentive design & flawless fulfillment
• additional data and cross-tabs
• any questions I didn’t answer
Theresa Wabler
VP, Global Marketing
972.538.3902
www.parago.com
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thank you!
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