Web 2.0 revolution
Does it matter?
Manage programs Serve participants, clients and customers Communicate with stakeholders Advocate for workforce development
What is Web 2.0?
The transition of web sites from isolated information silos to sources of content and functionality.
A social phenomenon embracing an approach to generating and distributing web content, characterized by open communication, decentralization of authority, freedom to share and re-use.
Website Website Website Website
Internet user
wiki YouTube
blog
Internet user
FlickrMySpace
social bookmarking
Workforce Developments blog
Bamboo Project blog
Wikis Podcasting MySpace YouTube Flickr Second Life Social bookmarking SlideShare
CWA wiki
MySpace youth page
YouTube cover letter video
Social bookmarking
SlideShare.net
Google maps
Web 2.0 advantages
Low cost – many are free No tech knowledge required Two-way communication Younger staff may know them already
85% of Americans use the internet or cell phones*
Most use both
*Pew Internet and American Life Project
Pew typology
Elite users (31%) Use internet & cell phone technologies Variety of attitudes
Middle of the road (20%) More connected by cell phones than internet
Few technology assets (49%) 15% of all Americans are “off the network” –
primarily older adults
Who do we need to talk to? Who do we need to hear from? What information do we need to gather? What information do we need to share? How do we want to share it?
Internally & Externally
How can we use these tools to Manage our programs? Serve our customers? Communicate with stakeholders? Advocate for workforce development?
Universal services Job clubs Job leads Business services Online training Customer satisfaction Labor market research WIB board management Staff management Project management Youth programs
Bronwyn Mauldin, Consultant
15+ years in workforce development Workforce Developments blog
http://workforcedevelopments.com Expertise:
Program evaluation Applied research Policy analysis Blogging & Web 2.0 tools
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