Web 2.0 revolution

Does it matter?

Manage programs Serve participants, clients and customers Communicate with stakeholders Advocate for workforce development

What is Web 2.0?

The transition of web sites from isolated information silos to sources of content and functionality.

A social phenomenon embracing an approach to generating and distributing web content, characterized by open communication, decentralization of authority, freedom to share and re-use.

Website Website Website Website

Internet user

wiki YouTube

blog

Internet user

FlickrMySpace

social bookmarking

Workforce Developments blog

Bamboo Project blog

Wikis Podcasting MySpace YouTube Flickr Second Life Social bookmarking SlideShare

CWA wiki

MySpace youth page

YouTube cover letter video

Social bookmarking

SlideShare.net

Google maps

Web 2.0 advantages

Low cost – many are free No tech knowledge required Two-way communication Younger staff may know them already

85% of Americans use the internet or cell phones*

Most use both

*Pew Internet and American Life Project

Pew typology

Elite users (31%) Use internet & cell phone technologies Variety of attitudes

Middle of the road (20%) More connected by cell phones than internet

Few technology assets (49%) 15% of all Americans are “off the network” –

primarily older adults

Who do we need to talk to? Who do we need to hear from? What information do we need to gather? What information do we need to share? How do we want to share it?

Internally & Externally

How can we use these tools to Manage our programs? Serve our customers? Communicate with stakeholders? Advocate for workforce development?

Universal services Job clubs Job leads Business services Online training Customer satisfaction Labor market research WIB board management Staff management Project management Youth programs

Bronwyn Mauldin, Consultant

15+ years in workforce development Workforce Developments blog

http://workforcedevelopments.com Expertise:

Program evaluation Applied research Policy analysis Blogging & Web 2.0 tools