MaximizeMobileMobile Ad Exchange across Emerging Markets
280+MILLIONUNIQUE USERS
PER MONTH
*Q4, 2013
31 Billion Ad Requests Per
Month
*Q4, 2013
LATAM AFRICA
MID EASTINDIA
SE ASIA
Emerging Markets
are Leading
the Mobile Wave
Asia Pacific3,666 mn
Middle East297 mn
Europe1,165 mnNorth America
391 mn
Latin America713 mn
Africa784 mn
RegionMobile Subscriber Base (Mn)
Source: Portion Research
Half the ‘Mobile World’ will be in ASIAOver 50% of new subscriber additions worldwide will be from China, India, Indonesia and Brazil
Western
Europe
Easte
rn Europe
North Ameri
ca
Asia Paci
fic
Latin Ameri
ca
Middle Ea
stAfric
a0%
10%
20%
30%
40%
Mobile Devices Smartphones
5 Yrs CAGR in Device Shipments by Regions (%)
Source: Portion Research
Developed Markets14%
Emerging Markets20%<
Asia Pacific17X 40%Middle East & Africa
17X27%
Europe10X22%North America
9X 18%
Latin America13X 32%
Region5 Yrs Growth in Mobile Data Traffic (X);CAGR Mobile App User Base (%)
Worldwide Average 13X; 30%Source: VNI, CISCO
Emerging Markets will race aheadGrowing faster on both Mobile App Users & Mobile Data Consumption
We are leveraging
this massive opportunity!
Maximize the Value of Mobile Media forAdvertisersDevelopersTelcosPublishers
ADVERTISERSMAXIMIZE REACH / ENGAGEMENT / ROI
Exclusive Full-Screen Ads at App launch that deliver exceptional
ROI
AudiencePro™ - Next Wave of Audience Targeting
Engage Users with Impactful Rich-Media Ads & Smarts
Rewards
Unparalleled Reach across Emerging Markets
DEVELOPERSMAXIMIZE APP-REVENUES
Simple Integration with AppWrapper™ & Cross Platform
SDKs
Real Time Bidding (RTB) & Hybrid Mediation maximizes global revenues
High eCPMs through standards compliant Rich Media Ads
Partner for Emerging Markets by using mediation adaptors
TELCOSMAXIMIZE ARPU
Fully Privacy CompliantArchitected to work without any PII (Personally Identifiable Information) & Opt-Out
built in
AudiencePro™ - Leverage Subscriber Data for Advertising
Basic Parameters› Real Time Balance› ARPU› City› Gender / Age Group› Roaming Status
Advanced Parameters› Home / Office /
Current location (Cell ID based)
› Site / App usage› Device Age on
Network› VAS Genre› Influencers
Boost Mobile Content ARPUs with Subscriber Balance based Ads
Generate Ad Revenue from subscriber Home & Office Location
Grow Mobile Internet data usage with SmartRewards
PREMIUM PUBLISHERSMAXIMIZE AD-REVENUES
Largest Ad Sales Team across Southeast Asia,
India, Middle East & Africa
Unclutter your site with Space Optimized Rich Media
Ad Formats
Comprehensive Monetization across
Apps & Sites
Brand Advertiser Partners
Performance Advertiser Partners
Developer Partners
Premium Publisher Partners
17
Awards & RecognitionProducts:• AudiencePro - Mobbys 2013• AppWrapper - mBillionth South Asia 2013
Leadership:• Mobile Professional of the Year – Mobbys• #22 on Business Insider’s Most Important
People in Mobile Advertising• #22 on India’s First Digital Power 100 –
Impact• WAT Award – Mobile Entrepreneur of the Year
Company:• Media Company of the Year - MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio –
IDG Ventures
Research & Insights
BRIC SE ASIA LATAM
EUROPE MID EAST AFRICA
• Brazil• China• India• Russia
• Indonesia• Malaysia• Singapore• Thailand• Vietnam
• Argentina• Chile• Columbia• Mexico• Venezuela
• France• Germany• Italy• Spain• UK
• Egypt• Jordan• Saudi Arabia• Turkey• UAE
• Ghana• Kenya• Nigeria• South Africa• Uganda
Key MilestonesAppWrapper.org
Launched SmartRewards
SE AsiaExpansion
Ad Requests
Get in [email protected]
INDIA USA UK
SINGAPORE SOUTH AFRICA DUBAI
INDONESIA MALAYSIA THAILAND
VIETNAM PHILIPPINES
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