2. WHAT IS VLOGGING? Vlogging is blogging, but on camera.
Sharing stories, reviews, days out, experiences, advice and hauls.
You can use various social media outlets to vlog, including:
YouTube Vimeo Vine SnapChat Instagram Periscope Storie
3. WHY SHOULD YOU VLOG? Because you enjoy it. To make your blog
more relatable. To earn money from YouTube. Considerations Do you
want your family life on YouTube? Are you willing to be found by
people you know who dont know you vlog? Commenters can be
particularly mean on YouTube, are you prepared?
4. WHAT EQUIPMENT DO YOU NEED? A camera. Your mobile phone. A
tripod. Something to edit on. Software to edit with.
5. FILMING TIPS Film with your camera the right way round!
Think about sound. Good lighting. Relax. Breathe. Pretend you are
talking to your best friend. Look directly into the camera. Copy
Beyonce!
6. YOU DONT NEED EXPENSIVE EQUIPMENT! Use things around your
house to pop your camera on to film if you havent got a tripod. Use
an egg timer to create moving time-lapse clips. Use tin foil to
create a reflective light screen.
7. CHANNEL DESIGN Clear and consistent branding. Thumbnails are
important. Use a welcome video and make sure you optimise the
description and video title. Organise content into easy-to-navigate
sections. Add relevant website links. Promote friends and
collaborators with featured channels. Use an endslate or card at
the end of your video to influence what your viewers watch
next.
8. MUSIC How copyright impacts on your earnings? YouTube have a
list of popular music and the restrictions attached to it. YouTube
editor. FreeMusicArchive / SoundCloud. Credit.
9. HOW TO IMPROVE YOUR VIDEO BEFORE UPLOADING Check the sound
levels. Increase audio within editing software. Can also use other
software (Handbrake). When to upload.
10. TOP EDITING TIPS Know your editing software inside out.
Dont start videos with a pause. Cut out hesitations and ums. Be
ruthless if your clip doesnt add to the story you are trying to
tell, get rid of it! Keep individuals clips short, no matter what
the length of the overall video. Simple transitions between clips.
Check out Tots100s YouTube channel for my top ten editing
tips.
11. WHAT NEXT? Customised thumbnail. Endslate and/or cards.
Promote your video. Add to playlist. Action from viewer. Optimise
for maximum discovery.
12. Previous video My blog
13. USING ANALYTICS YouTube analytics provides vital
information. Review your YouTube analytics views report. What do
your subscribers like to watch? How long do viewers watch for? Who
are your viewers? Dont forget good content! Tailor future content
to viewers.
14. BE CONFIDENT You dont have to be in front of the camera.
You dont have to make videos like everyone else. You dont have to
use moving images, stills work too. Be prepared for criticism -
Delete and block. - Leave the comment. - Respond to the
comment.
15. WANT TO LEARN MORE? YouTube Creator Academy Offers short,
manageable courses which are highly informative and well worth
taking if you want to improve your YouTube channel. For more
information visit https://creatoracademy.withgoogle.com/ (or just
Google YouTube creator academy)!
16. ANY QUESTIONS? www.facebook.com/helpful mum
https://plus.google.com/u/0/+HelpfulM um/posts
www.instagram.com/helpful mum www.youtube.com/user/help fulmum
www.twitter.com/helpfulmu m www.offcumden.com