Read this document if you are interested to:
•Build on the unique worldwide traction from the fifa
world cup event
•Create engagement with your brand
•Elaborate sports & innovation marketing messages
•Develop new revenue sources with interactive
advertising
The Best World Cup Companion App
In 2010, 2.2 Billion people
watched the world cup on TV (more than 20 minutes in a row)
In 2014… TV is no longer the center of the attention 70 to 90% of TV viewers are regular dual screeners
Visiware is the leader of 2nd screen experiences for Sports A unique product & expertise to create enriched Sports TV experiences on the 2nd screens
1400 shows, 30 M app downloads, in 20 countries
Rules of Sports Engagement in 2nd screen Apps
INFORM
SHARE
PLAY
SYNC
All statistics about teams, players, rankings
Facilitated sharing on social networks,
Top tweets, chat rooms per preferred teams
Test your knowledge
Rate the players & the games
Predict what will happen for the championship and in the game
Everything synced in Real Time with the live event progress
All following illustrations are samples from actual 2nd screen experiences empowered by Visiware
Bringing all the medias together INFORM
Visiware solution is pre-
integrated with a number of
leading statistics providers,
including
Embed a profusion of free contents from the web
Exclusive “Road to Brazil”
contents
100 x 1min clips for top players,
teams, locations
Keep the viewers entertained PLAY
Knowledge competition
With trivia about soccer, Brazil, world
cups …
Predict the play
Who will qualify ? Will they score the
penalty ?
Vote & Rate the players
Who’s the best player tonigth? Was
the yellow card diserved?
Vote and compare with others
opinions!
Advanced Points scoring
- Individual leaderboards
- Competition between team fans
- Win prizes !
Leverage & Create Social Buzz
Visiware experience is pre-
integrated with all major
social networks
SHARE
Make use of contents
shared on social networks and opinion leaders
The Application embeds
the concept of favorite teams & team chat rooms
Best practices & suggestions SYNC
Pre-match
Yellow card for Thiago Silva
Free kick for France
Goal from Ribery
France dominates without
scoring
TEST IT FOR REAL ! www.espnsync.com
To be continued … and confirmed…
AND DURING THE AD BREAK… https://vimeo.com/73209837
• No need to control TV signal
• Seamless for the viewer
• Rich ad format
• On any device
• Call to action
• Targetting and scenarios
• Deployment in Progress
UNIQUE AD
SYNCHRONIZATION
TECHNOLOGY
AD SPOT ON ANY
CHANNEL SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD:
ANIMATION,
GAME, COUPON…
Proposition
Technology • Customization of our standard application to your brand
(iOS, Android & Web, possible integration into existing apps)
• The leading 2nd screen platform, deployed for 3 years by the
most innovative and proven TV players
Content
Operations
Although the platform leverages a profusion of free to air
contents from the web, we can provide additionally:
• statistics & scores modules
• Trivia questions
• Dedicated video vignettes about players, teams, Brazil
To optimize relevance and stickiness to the application, it needs
to be monitored and animated live during the game
We can offer to handle it during the World cup
Monetization The app comes with a built in advertising synced technology
allowing breakthrough interactive adverts on the 2nd screen
For your brand or partners willing to use this new ad window
and/or
and/or
and/or
Do not miss this opportunity ! Let’s be in touch - [email protected]