Read this document if you are interested to:

•Build on the unique worldwide traction from the fifa

world cup event

•Create engagement with your brand

•Elaborate sports & innovation marketing messages

•Develop new revenue sources with interactive

advertising

The Best World Cup Companion App

In 2010, 2.2 Billion people

watched the world cup on TV (more than 20 minutes in a row)

In 2014… TV is no longer the center of the attention 70 to 90% of TV viewers are regular dual screeners

Visiware is the leader of 2nd screen experiences for Sports A unique product & expertise to create enriched Sports TV experiences on the 2nd screens

1400 shows, 30 M app downloads, in 20 countries

Rules of Sports Engagement in 2nd screen Apps

INFORM

SHARE

PLAY

SYNC

All statistics about teams, players, rankings

Facilitated sharing on social networks,

Top tweets, chat rooms per preferred teams

Test your knowledge

Rate the players & the games

Predict what will happen for the championship and in the game

Everything synced in Real Time with the live event progress

All following illustrations are samples from actual 2nd screen experiences empowered by Visiware

Bringing all the medias together INFORM

Visiware solution is pre-

integrated with a number of

leading statistics providers,

including

Embed a profusion of free contents from the web

Exclusive “Road to Brazil”

contents

100 x 1min clips for top players,

teams, locations

Keep the viewers entertained PLAY

Knowledge competition

With trivia about soccer, Brazil, world

cups …

Predict the play

Who will qualify ? Will they score the

penalty ?

Vote & Rate the players

Who’s the best player tonigth? Was

the yellow card diserved?

Vote and compare with others

opinions!

Advanced Points scoring

- Individual leaderboards

- Competition between team fans

- Win prizes !

Leverage & Create Social Buzz

Visiware experience is pre-

integrated with all major

social networks

SHARE

Make use of contents

shared on social networks and opinion leaders

The Application embeds

the concept of favorite teams & team chat rooms

Best practices & suggestions SYNC

Pre-match

Yellow card for Thiago Silva

Free kick for France

Goal from Ribery

France dominates without

scoring

TEST IT FOR REAL ! www.espnsync.com

To be continued … and confirmed…

AND DURING THE AD BREAK… https://vimeo.com/73209837

• No need to control TV signal

• Seamless for the viewer

• Rich ad format

• On any device

• Call to action

• Targetting and scenarios

• Deployment in Progress

UNIQUE AD

SYNCHRONIZATION

TECHNOLOGY

AD SPOT ON ANY

CHANNEL SYNCHRONOUS

2ND SCREEN

RICH MEDIA AD:

ANIMATION,

GAME, COUPON…

Proposition

Technology • Customization of our standard application to your brand

(iOS, Android & Web, possible integration into existing apps)

• The leading 2nd screen platform, deployed for 3 years by the

most innovative and proven TV players

Content

Operations

Although the platform leverages a profusion of free to air

contents from the web, we can provide additionally:

• statistics & scores modules

• Trivia questions

• Dedicated video vignettes about players, teams, Brazil

To optimize relevance and stickiness to the application, it needs

to be monitored and animated live during the game

We can offer to handle it during the World cup

Monetization The app comes with a built in advertising synced technology

allowing breakthrough interactive adverts on the 2nd screen

For your brand or partners willing to use this new ad window

and/or

and/or

and/or

Do not miss this opportunity ! Let’s be in touch - farquier@visiware.com