VALU
E
PRO
PO
SIT
ION C
USTO
MER
VA
LUES
Valuenomics
A new road map for sector competitiveness
1. THE SYSTEM2. THE SCAN3. THE STRATEGY
ValuenomicsValuenomics is about trade from a sectoral or national perspective.
While “Valuemathics” focuses on the primary actors in the value system -the firms-, Valuenomics’ focus is on the other stakeholders :
the enablers, drivers and factors
ValuenomicsValuenomics is a new concept on trade development and –promotion. It is designed for business support organizations and governmental institutions. Focus is on understanding and enhancing “competitiveness”. Valuenomics consists of three elements:
1. A stakeholder mapping tool
2. A competitiveness scan
3. A sector strategy model
Value . . . . . is the main determinant for competitiveness. Value is represented in the market offerings of a sector or country on international markets. This is the sector’s “value proposition”.
Value is created by various stakeholders in the value system . . . . . . .
VALUECHAIN
……. THE VALUE CHAIN
The chain of activities within a firm that –based on comparative resources- creates value and leads to competitive advantages
COMPETITIVE ADVANTAGES
C O M P A R A T I VE
R E S O U R C E S
Value starts in………
……. THE VALUE SET
The set of value chains that come together: suppliers, producers, distributors, retailers etc. – “ACTORS”
VALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUEVALUECHAINCHAINCHAINCHAINCHANCHAINCHAINCHANCHAINCHANCHAINCHAIN
T H E V A L U E S Y S T E M
……. THE VALUE SYSTEM
The mosaic of firms (ACTORS), business supporters (ENABLERS) and public institutions (DRIVERS) that contribute to the value proposition of a country or sector
VALU
E
PRO
PO
SIT
ION
T H E V A L U E S Y S T E M
……. THE VALUE SYSTEMThe mosaic of
- Firms/companies - ACTORS
- Business supporters - ENABLERS - Public institutions - DRIVERS - Buyers/consumers - FACTORS that contribute to the value proposition of a sector or country
The world of the ACTORS
Actors perform primary activities that create value:
DESIGN MAKE SELL MOVE SERVE
The comparative resources to perform these activities are the drivers for competitiveness of a sector or country in international markets
SUPPLIERS
GROWERS MANUFACTURERS PRODUCERS
MIDDLEMEN
PACKERS
SUPPLIERS
PROCESSORS
ASSEMBLERS
TECHNOLOGY
MATERIALS
EXPORTERS
BUYERSTRADERS
WHOLESALE
DISTRIBUTORS
RETAILERS
ACTORS
IMPORTERS
PRODUCERS
MANUFACTURERS
PROCESSORS
PACKERS
The world of the ENABLERS
The value system is more
than actors alone. Behind the
actors are the enablers- firms,
organizations and institutes that
provide the necessary services in trade. The quality of
these services depends on
the enabler’s comparative
resources.
RESEARCH INST
FINANCIAL
LOGISTICAL
ICT SERVICES
REGIONAL BSO’s
SECTORAL BSO’s
FUNCIONAL BSO’s/ NGO’s
KNOWLEDGE
CERTIFICATION
SERVICES
INSTITUTES
SERVICES
SUPPLIERS
GROWERS MANUFACTURERS PRODUCERS
MIDDLEMEN
PACKERS
SUPPLIERS
PROCESSORS
ASSEMBLERS
TECHNOLOGY
MATERIALS
EXPORTERS
BUYERS
TRADERS
WHOLESALE
DISTRIBUTORS
RETAILERS
ENABLERS ACTORS
IMPORTERS
PRODUCERS
MANUFACTURERS
PROCESSORS
PACKERS
RECRUITMENTSERVICES
The world of the DRIVERS
Behind the enablers are the drivers, the policy makers, public institutes and bodies that provide the legal and institutional framework
for the value proposition of a country or sector. These drivers
are the building blocks for the “comparative
advantages of nations”.
REGULATORY
LOCAL
MINISTRY OF
KNOWLEDGE
MINISTRY OF INDUSTRY
MINISTRY OF FINANCE
MINISTRY OF ECONOMICS
CENTRAL
MINISTRY OF PLANNING
GOVERNMENTS
BODIES, AGENCIES
BANK
AGRICULTURE
INSTITUTES
PORTS CUSTOMS
INSTITUTETRADE SUPPORT
DONORS
INT. AGENCIES
RESEARCH INST
FINANCIAL
LOGISTICAL
ICT SERVICES
REGIONAL BSO’s
SECTORAL BSO’s
FUNCIONAL BSO’s/ NGO’s
KNOWLEDGE
CERTIFICATION
SERVICES
INSTITUTES
SERVICES
SUPPLIERS
GROWERS MANUFACTURERS PRODUCERS
MIDDLEMEN
PACKERS
SUPPLIERS
PROCESSORS
ASSEMBLERS
TECHNOLOGY
MATERIALS
TRADERSEXPORTERS
BUYERS
WHOLESALE
DISTRIBUTORS
RETAILERS
MINISTRY OF TOURISM
MINISTRY OF TRADE
ENABLERSDRIVERS ACTORS
IMPORTERS
PRODUCERS
MANUFACTURERS
PROCESSORS
PACKERS
RECRUITMENTSERVICES
REGULATORY
LOCAL
MINISTRY OF
KNOWLEDGE
MINISTRY OF INDUSTRY
MINISTRY OF FINANCE
MINISTRY OF ECONOMICS
CENTRAL
MINISTRY OF PLANNING
GOVERNMENTS
BODIES, AGENCIES
BANK
AGRICULTURE
INSTITUTES
PORTS CUSTOMS
INSTITUTETRADE SUPPORT
DONORS
INT. AGENCIES
RESEARCH INST
FINANCIAL
LOGISTICAL
ICT SERVICES
REGIONAL BSO’s
SECTORAL BSO’s
FUNCIONAL BSO’s/ NGO’s
KNOWLEDGE
CERTIFICATION
SERVICES
INSTITUTES
SERVICES
SUPPLIERS
GROWERS MANUFACTURERS PRODUCERS
MIDDLEMEN
PACKERS
SUPPLIERS
PROCESSORS
ASSEMBLERS
TECHNOLOGY
MATERIALS
EXPORTERS
PREFERENCES
LAWS
INFLUENCES
CONSUMERS
END USERS
CONCERNS
BEHAVIOR
REGULATIONS
NORMS
STANDARDS
MINISTRY OF TOURISM
MINISTRY OF TRADE
DIRECTIVES
TRENDS
ENABLERSDRIVERS FACTORS
RECRUITMENTSERVICES
CUSTOMER VALUES
End users and consumers complete the value system for a country or
sector on international markets. Consumer behaviour and end user
purchasing strategies are the “acid test” for producers and vendors to see whether their value proposition meets
the costumer values. Hence, these factors are part of the value
system.
The world
of the FACTOR
S
REGULATORY
LOCAL
MINISTRY OF
KNOWLEDGE
MINISTRY OF INDUSTRY
MINISTRY OF FINANCE
MINISTRY OF ECONOMICS
CENTRAL
MINISTRY OF PLANNING
GOVERNMENTS
BODIES, AGENCIES
BANK
AGRICULTURE
INSTITUTES
PORTS CUSTOMS
INSTITUTETRADE SUPPORT
DONORS
INT. AGENCIES
RESEARCH INST
FINANCIAL
LOGISTICAL
ICT SERVICES
REGIONAL BSO’s
SECTORAL BSO’s
FUNCIONAL BSO’s/ NGO’s
KNOWLEDGE
CERTIFICATION
SERVICES
INSTITUTES
SERVICES
SUPPLIERS
GROWERS MANUFACTURERS PRODUCERS
MIDDLEMEN
PACKERS
SUPPLIERS
PROCESSORS
ASSEMBLERS
TECHNOLOGY
MATERIALS
TRADERSEXPORTERS
BUYERS
WHOLESALE
DISTRIBUTORS
RETAILERSMINISTRY OF TOURISM
MINISTRY OF TRADE
ENABLERSDRIVERS ACTORS
IMPORTERS
MANUFACTURERS
PROCESSORS
PACKERS
RECRUITMENTSERVICES
PREFERENCES
LAWS
INFLUENCES
CONSUMERS
END USERS
CONCERNS
BEHAVIOR
REGULATIONS
NORMS
STANDARDS
DIRECTIVES
TRENDS
FACTORS
T H E V A L U E
S Y S T E M
Stakeholder mappingTo position ACTORS, ENABLERS, DRIVERS and FACTORS in a stakeholder map, we use a bubble graph in the following matrix. As an example, we show the coffee sector in Tanzania in the next slide
PUBLIC PRIVATE
MA
RK
ETIN
G
P
OST H
AR
VE
ST
P
RE H
AR
VE
ST
PUBLIC PRIVATEM
AR
KETIN
G
PO
ST H
AR
VE
ST
P
RE H
AR
VEST
MINAGMinistry of AgricultureTPRITanzania Pest Research InstituteTCBTanzania Coffee BoardMTIMMinistry of Trade, Industry and MarketingPAPort AuthoritiesTACRITanzania Coffee Research InstituteTCGATanzania Coffee Growers Association (dormant)CBACherry Buyer’s AssociationFGFarmer GroupsCUCooperatives, UnionsCACafe AfricaTCATanzania Coffee AssociationTACOBATanzania Coffee Buyers AssociationMNFMulti National Companies
LO
CA
L
GO
VER
NM
EN
TS
TACRI
MNC
FG CU
CBA
TACOBA
TCA
PA
MINAG
MTIM
TPRI
TGCA
CA
TC
B
ValuenomicsFor the next steps in the value system analysis, see
1. THE SCAN - A diagnostic tool to assess the competitiveness of a sector
• This tool – the MRI-scan – assesses the comparative resources and value activities of all three types of stakeholders in the value system for international trade, Actors, Enablers and Drivers alike. See “THE SCAN” under VALUENOMICS at www.valuemagics.com
2. THE STRATEGY A step-by-step road map for sector strategies
• This road map charts the trade process and offers timely and appropriate trade support for exporters in each phase of the export process. See “THE STRATEGY” under VALUENOMICS at www.valuemagics.com
Top Related