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Validate as You CreateA new paradigm for marketing and
innovation
Guy White,Managing Director, Catalyx
The current way most companies bring marketing and innovation to market is slow, wasteful, largely internal and expensive
COMPANY END USER
PRODUCT
PURCHASE
The current way most companies bring marketing and innovation to market is slow, wasteful, largely internal and expensive
When it goes wrong…
When it goes (really) wrong…
There are lots of companies finding online ways to do the same offline process bigger, better and faster…
Go
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We try to disrupt the overall process….
By building ways for organisations to integrate the data, knowledge and creativity of 1,000s of end users into their processes.
© Catalyx. The material in this document is owned by Catalyx
By building and curating 2 bespoke communities of 500 consumers we helped P&G solve 7 strategic business questions for 6 brands across 2 countries in 6 weeks / country.
This new approach makes you dramatically faster
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We turned 750 of Europe’s brightest engineering students into an innovation consultancy to help several global organisations find new answers to big innovation challenges
It connects different perspectives to find new solutions
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By analyzing the online conversation of thousands of female undergraduates, we helped a global bank re-design how it thinks about recruiting females
It makes you braver and more disruptive
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By understanding the postings and research habits of 100,000s of Americans and Japanese we helped Braun discover a whole new way to communicate and innovate. (not a single plane ticket was needed, nor a single conversation with an end user)
It helps you see your category in a completely new way
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We helped the Association Cantonale Genevoise de Rugby (ACGR) rethink through its purpose and redesign branding through a 3 week process supported by the crowdsourced creation of over 200 logo permutations.
It gives smaller organization’s bigger scale.
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We are helping the Red Cross rethink how it innovates by connecting its global organization together to identify and solve the most important of its social challenges
It gives bigger organisations agility, freshness and connectivity.
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We helped #CSWGeneva learn what were the best (and worst) things about the conference so we can learn for next year, by offering free champagne.
It motivates groups to work together without them realizing it
#CSWGeneva / @thecatalyx / @crowdweek to your tweets please!
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In under 2 months, we helped Shockwaves Hair Styling uncover new insights about its consumers and turn these into a validated 12 month digital strategy and content calendar by combining big data analysis, online community management, concept and content developed
Most of all – it allows creativity and innovation, research and validation to happen all at the same time.
Insight/ Ideate Generate Rank & Rate
Concept Votes
Hairspiration Scrapbook 20
X-Men Style 16
Shockwaves Says 13
Stand up Hair 13
Shockstar Members Club 11
New Do Day 11
Festival Style 10
Hairstyle Police 10
Mullet Month 8
Gig Prankster -3
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Validate as you create – a new paradigm:
Faster to market
Better Return on Investment
Braver ideas, more disruptive products
[email protected] 22 345 0994
Please contact us for any more information
© Catalyx. The material in this document is owned by Catalyx
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