Using What You Have to Get What You Want
Mark GonzalesVice President of Academic Affairs
Raniyah JohnsonDirector of Student Development & Activities
Josh RussellDirector of Marketing & Public Relations
Breaking Down Campus Silos
Mark GonzalesVice President of Academic Affairs
Breaking Down Campus Silos1. Weekly Joint Meetings (Academic and Student Affairs VP’s and Deans)Academic Affairs and Students Services meet weekly to discuss issues and to assign projects to workgroups
2. Annual Week Long Dean’s AcademyAcademic Affairs and Students Services attend and participate in a weeklong Dean’s Academy, during this academy, the Deans and VP’s are trained on various topics. This time is used to brainstorm and create solutions relating to the state wide and campus-wide initiatives.
3. Joint Workgroups Implement Campus Wide InitiativesWorkgroups comprised of both Academic Affairs, Students Services and ASG carry out campus wide initiatives such as GP, SEM, and Strategic Planning.
4. Strategic Plan Includes Items Relating to Student HungerOur current strategic plan was produced and embraced by a workgroup comprised of administration, faculty, students and classified professionals. The strategic plan addressed the “whole student” (Academic Needs and Personal Needs).
Designing a Framework that Allows for Sustainability
1. Strategic Plan Contains items relating to the EVC Fresh MarketIncluding the food pantry and related activities to the EVC strategic plan helps to ensure funding will be available for the sustainability for the pantries.
Fundraising & Marketing to Sustain Basic Needs
Joshua RussellDirector of Marketing & Public Relations
My Background…is all over the place
• 8 years working in advertising & public relations• 12 years working in the nonprofit arts & culture
sector• 4 years in the corporate sector funding basic
needs and education• Now… 9 months in higher ed at EVC
My Perspective as a Basic Needs Funder
Funders don’t want to just give money, they want to get involved
Funders like to support things that are tangible – “Our money is going to support what exactly? Can we put our name on it? Do have the opportunity for exclusivity?”
Don’t get me wrong, corporate funders do like giving money… and presenting checks, because they provide great photo opps and they want their customers/ clients/ employees to know that they are supporting their communities
What I knew about Community Colleges and the real struggles their students face…
NOTHING…Zero…Zip…Zilch
As a corporate funder, I was NEVER approached by any Community College (However BofA gave LOTS of money to Stanford, Santa Clara University and to
San Jose State University)
What Types of Things Might Resonate With a Corporate or Foundation Funder• Funding the creation or expansion of a permanent or
mobile food pantry• Funding or partnering on potential housing solutions
(tiny homes, home sharing, etc)• Nonprofit/CC collaborations: joint funding proposals• Events and activities that support diversity and cultural
inclusion (D&I)• Career pathways opportunities, especially for at-risk
students
Suggestion: Look For Opportunities to Engage Corporations…and build a relationship
Suggestion: Look For Opportunities to Engage Corporations…and build a relationship
Look For Opportunities to Highlight Your Partners
Look For Opportunities to Highlight Your Partners
Social media posts about basic needs support for students with photos are our most engaged posts…always
Case Study: Basic Needs + Social Media
Case Study: Basic Needs + Social Media
Case Study: Basic Needs + Social Media
Corporate partner/ Potential funder
Case Study: Basic Needs + Social Media
Case Study: Basic Needs + Social Media
One ‘basic needs’ social media post • Over 7,500 total views/impressions• 855 likes, reactions, engagements• Opportunity to highlight our partners• Interest from potential funder• Visibility to alumni / key influencers• MOST IMPORTANT: visibility about the important support we are providing our students
Putting it all Together
Raniyah JohnsonDirector of Student Development & Activities
External Partnerships• New Seasons Market • Second Harvest Food Bank• Fresh and Natural, Inc.• Hunger Free Grant• Community Donations
Campus Partnerships• SJECCD Foundation• Administrative Services• Campus Donations• EVC Associated Student Government• SparkPoint/United Bay Area• Service Learning Program• Early-Alert Team & Institutional Effectiveness
Know Your End Goal!
EVC FRESH Market- In Action
1. Food Donation Schedule2. Staffing Pantry3. Funding Pantry4. Examining Numbers
EVC FRESH Market Demographics-Gender
Non-Pantry Users Pantry Users
EVC FRESH Market Demographics- Age
Non-Pantry Users Pantry Users
EVC FRESH Market Demographics- Race
Non-Pantry Users Pantry Users
EVC FRESH Market Course Success
Non-Pantry Users Pantry Users
EVC FRESH Market Course Completion
Non-Pantry Users Pantry Users
Where Can We Start?
Questions?
Thank You!
Mark Gonzales: [email protected] Johnson: [email protected] Russell: [email protected]
Feel Free to Contact Us:
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