Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales...

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Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development & Activities Josh Russell Director of Marketing & Public Relations

Transcript of Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales...

Page 1: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Using What You Have to Get What You Want

Mark GonzalesVice President of Academic Affairs

Raniyah JohnsonDirector of Student Development & Activities

Josh RussellDirector of Marketing & Public Relations

Page 2: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Breaking Down Campus Silos

Mark GonzalesVice President of Academic Affairs

Page 3: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Breaking Down Campus Silos1. Weekly Joint Meetings (Academic and Student Affairs VP’s and Deans)Academic Affairs and Students Services meet weekly to discuss issues and to assign projects to workgroups

2. Annual Week Long Dean’s AcademyAcademic Affairs and Students Services attend and participate in a weeklong Dean’s Academy, during this academy, the Deans and VP’s are trained on various topics. This time is used to brainstorm and create solutions relating to the state wide and campus-wide initiatives.

3. Joint Workgroups Implement Campus Wide InitiativesWorkgroups comprised of both Academic Affairs, Students Services and ASG carry out campus wide initiatives such as GP, SEM, and Strategic Planning.

4. Strategic Plan Includes Items Relating to Student HungerOur current strategic plan was produced and embraced by a workgroup comprised of administration, faculty, students and classified professionals. The strategic plan addressed the “whole student” (Academic Needs and Personal Needs).

Page 4: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Designing a Framework that Allows for Sustainability

1. Strategic Plan Contains items relating to the EVC Fresh MarketIncluding the food pantry and related activities to the EVC strategic plan helps to ensure funding will be available for the sustainability for the pantries.

Page 5: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Fundraising & Marketing to Sustain Basic Needs

Joshua RussellDirector of Marketing & Public Relations

Page 6: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

My Background…is all over the place

• 8 years working in advertising & public relations• 12 years working in the nonprofit arts & culture

sector• 4 years in the corporate sector funding basic

needs and education• Now… 9 months in higher ed at EVC

Page 7: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

My Perspective as a Basic Needs Funder

Funders don’t want to just give money, they want to get involved

Page 8: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Funders like to support things that are tangible – “Our money is going to support what exactly? Can we put our name on it? Do have the opportunity for exclusivity?”

Page 9: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Don’t get me wrong, corporate funders do like giving money… and presenting checks, because they provide great photo opps and they want their customers/ clients/ employees to know that they are supporting their communities

Page 10: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

What I knew about Community Colleges and the real struggles their students face…

Page 11: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

NOTHING…Zero…Zip…Zilch

As a corporate funder, I was NEVER approached by any Community College (However BofA gave LOTS of money to Stanford, Santa Clara University and to

San Jose State University)

Page 12: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

What Types of Things Might Resonate With a Corporate or Foundation Funder• Funding the creation or expansion of a permanent or

mobile food pantry• Funding or partnering on potential housing solutions

(tiny homes, home sharing, etc)• Nonprofit/CC collaborations: joint funding proposals• Events and activities that support diversity and cultural

inclusion (D&I)• Career pathways opportunities, especially for at-risk

students

Page 13: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Suggestion: Look For Opportunities to Engage Corporations…and build a relationship

Page 14: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Suggestion: Look For Opportunities to Engage Corporations…and build a relationship

Page 15: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Look For Opportunities to Highlight Your Partners

Page 16: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Look For Opportunities to Highlight Your Partners

Page 17: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Social media posts about basic needs support for students with photos are our most engaged posts…always

Case Study: Basic Needs + Social Media

Page 18: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Case Study: Basic Needs + Social Media

Page 19: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Case Study: Basic Needs + Social Media

Page 20: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Corporate partner/ Potential funder

Case Study: Basic Needs + Social Media

Page 21: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Case Study: Basic Needs + Social Media

One ‘basic needs’ social media post • Over 7,500 total views/impressions• 855 likes, reactions, engagements• Opportunity to highlight our partners• Interest from potential funder• Visibility to alumni / key influencers• MOST IMPORTANT: visibility about the important support we are providing our students

Page 22: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Putting it all Together

Raniyah JohnsonDirector of Student Development & Activities

Page 23: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

External Partnerships• New Seasons Market • Second Harvest Food Bank• Fresh and Natural, Inc.• Hunger Free Grant• Community Donations

Page 24: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Campus Partnerships• SJECCD Foundation• Administrative Services• Campus Donations• EVC Associated Student Government• SparkPoint/United Bay Area• Service Learning Program• Early-Alert Team & Institutional Effectiveness

Page 25: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Know Your End Goal!

Page 26: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market- In Action

1. Food Donation Schedule2. Staffing Pantry3. Funding Pantry4. Examining Numbers

Page 27: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market Demographics-Gender

Non-Pantry Users Pantry Users

Page 28: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market Demographics- Age

Non-Pantry Users Pantry Users

Page 29: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market Demographics- Race

Non-Pantry Users Pantry Users

Page 30: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market Course Success

Non-Pantry Users Pantry Users

Page 31: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

EVC FRESH Market Course Completion

Non-Pantry Users Pantry Users

Page 32: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Where Can We Start?

Page 33: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Questions?

Page 34: Using What You Have to Get What You Want · Using What You Have to Get What You Want Mark Gonzales Vice President of Academic Affairs Raniyah Johnson Director of Student Development

Thank You!

Mark Gonzales: [email protected] Johnson: [email protected] Russell: [email protected]

Feel Free to Contact Us:


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