GMASA May 2015
Mobile Usage Trends 2015
0bn
1bn
2bn
3bn
0%
25%
50%
75%
100%
2013 2014 2015 2016 2017 2018
Sales estimate Current Trend
2.56bn2.38bn
2.16bn1.91bn
1.64bn
1.31bn 51.7%49.5%46.4%42.9%38.4%
34.3%34.3%38.4%
42.9% 46.4% 49.5% 51.7%
Smartphones not only changed profoundly our lifes, they also created countless fast-growing industries.
Source: eMarketer, Dec 2014
Smartphone Users & Penetration Worldwide
2
GMASA May 2015
Mobile Usage Trends 2015
Every business needs to find its perfect balance between platforms. Not many can exist at all without mobile.
Wikimedia
Yahoo
Amazon
eBay
0% 25% 50% 75% 100%
Browser Apps
3
Source: comScore, Jul 2014
Time Spent via Smartphone Browser vs App
GMASA May 2015
Mobile Usage Trends 2015
Messaging / Social Staying in touch
regardless of location
(Local) Search Accessing information that is relevant right here
Web Browsing Accessing information that is relevant right now
Utilities Leveraging software and hardware for productivity and other needs
Mobile commerce Purchasing goods and
services anytime
Media Content Consuming news, music,
movies on-demand
4
!P
9
D
4
2J
GMASA May 2015
Mobile Usage Trends 2015 6
0%
25%
50%
75%
100%
US UK DE JP KR
Communication Social Games Other
Source: AppAnnie, May 2015
App Sessions by Category
We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.
GMASA May 2015
Mobile Usage Trends 2015
0%
25%
50%
75%
100%
US UK DE JP KR
Communication Social Games Other
Source: AppAnnie, May 2015Time Spent in Apps by Category
6
We only have 24 hours in a day. As brands can reach everybody’s night stand, anybody will compete for your attention.
GMASA May 2015
Mobile Usage Trends 2015
0%
25%
50%
75%
100%
US UK DE JP KR
Communication Social Games Other
Source: AppAnnie, May 2015Time Spent in Apps by Category
6
Fighting for more minutes of your day:
GMASA May 2015
Mobile Usage Trends 2015
Cash will not go away, until somebody finds a better universal way to make a fast, safe transaction.
8
Source: Statista 2015
Number of Mobile Payment Users WW
0
125
250
375
500
2009 2010 2011 2012 2013 2014 2015* 2016*
Europe Americas Asia Africa
GMASA May 2015
Mobile Usage Trends 2015
“Why Software Is Eating The World” By MARC ANDREESSEN WSJ, August 2011
11
GMASA May 2015
Mobile Usage Trends 2015
Our brains are very fast in adapting to new contexts. Software surrounding us isn’t just yet.
13
15% In Vehicle 40% Sitting 25% Standing 5% Running 15% Walking
15%5%
25% 40%
15%All Apps
30%
60%
3%5%2%Fitness
2% In Vehicle 5% Sitting 3% Standing 60% Running 30% Walking
GMASA May 2015
Mobile Usage Trends 2015
Contextual Engagement can make our lives better, but also opens up revenues through smarter offers.
14
40% Home 15% Office 30% Commute 5% Restaurant 10% Other
10%5%
30%15%
40%All Apps
10%10%
55%
10%
15%Gaming
15% Home 10% Office 55% Commute 10% Restaurant 10% Other
GMASA May 2015
Mobile Usage Trends 2015 15
Who will be best at delivering the right message at the right time, through the right channel?
GMASA May 2015
Mobile Usage Trends 2015
Smartphones are not only high-tech devices, they also extend into our offline world.They become our remotes, our keys, our tricorders.
17
GMASA May 2015
Mobile Usage Trends 2015
Mobile Internet
Smartphones
Multi-Screen
Virtualization
Any Screen Global Access to your virtual self
on any digital surface
19
2
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Pick up Anybody’s Phone and trade stocks.
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