Mobility Usage Statistics & Trends by RapidValue Solutions

© RapidValue Solutions

Mobility Usage Statistics & Trends

Presented by: RapidValue Solutions

Date: 11th August 2014

© RapidValue Solutions 2

Mobile Subscriptions


Mobile Subscriptions

Total mobile subscriptions in Q1 2014 were around 6.8 billion

Global mobile subscription has continued to grow 7% year-on-year

Source: Ericsson Mobility Report, June 2014


Global mobile penetration reached 93% in Q1 2014

Smartphones accounted for 65% of all mobile phones sold in Q12014

Mobile Penetration



Mobile Subscription Predictions

Total mobile subscriptions are expected to grow from 6.8 billion in

Q1 2014 to 9.2 billion by the end of 2019.

Total smartphone subscriptions reached 1.9 billion in 2013 and are

expected to grow to 5.6 billion in 2019.

The number of mobile subscriptions for mobile PCs, tablets and

mobile routers is expected to grow from 300 million in 2013 to

around 700 million in 2019.



Mobile/Tablet Operating System

Market Stats


Global Mobile/Tablet Operating System Market Share

Android iOS Java ME SymbianWindows Blackberry Kindle BadaTizen LG

Android 44.62%

iOS 44.19%

Java ME 4.19%

Symbian 2.57%

Windows 2.50%

Blackberry 1.21%

Kindle 0.64%

Bada 0.03%

Tizen 0.03%

LG 0.01%

Android leads the market share for Mobile/Table market share with

44.62% followed closely by iOS at 44.19% as of July 2014.

1 Billion Android users by the end of 2014, Gartner

Source: Net Market Share

http://goo.gl/o70ny


Growth of Android Market Share on Mobile/Tablet

Source: Net Market Share9

http://www.netmarketshare.com/report.aspx?qprid=9&qpaf=&qpcustom=Android&qpcustomb=1&qpsp=176&qpnp=12&qptimeframe=M


Decline of iOS Market Share on Mobile/Tablet

Source: Net Market Share 10

http://www.netmarketshare.com/report.aspx?qprid=9&qpaf=&qpcustom=iOS&qpcustomb=1


Mobile/Tablet Operating System Market Share in North America

D e c - 1 3 J a n - 1 4 F e b - 1 4 M a r - 1 4 A p r - 1 4 M a y - 1 4 J u n - 1 4 J u l - 1 4 A u g - 1 40

10

20

30

40

50

60

iOS Android BlackBerry OSWindows Phone SymbianOS Others

iOS keeps the largest share of the North American market, 48.3%, it is earnestly tracked by an aggressive

Android that close at 45.45% share. (Data August 2014)

Source: Stats.areppim

http://stats.areppim.com/stats/stats_mobiosxtime_nam.htm


Mobile/Tablet Operating System Market Share in Europe

D ec-13 Ja n-14 Feb-14 Ma r-14 Apr -14 Ma y-14 Jun-14 Jul-14 Aug -140

10

20

30

40

50

60

70

Android iOS BlackBerry OS Windows PhoneSymbianOS Series 40 Others

Android has outperformed iOS in the European mobile OS market, with a share of 59.67%, against 31.56% for

iOS. Windows Phone has difficulties justifying its ambitions, with a shy 3.4% share. (Data: August 2014)


http://stats.areppim.com/stats/stats_mobiosxtime_eu.htm


Mobile/Tablet Operating System Market Share in Asia

The Asian mobile OS market is led by Android, now with a share of 55.37% and growing at 3% monthly. Series

40 maintains its 2nd rank, achieving a shrinking share of 12.37%. iOS has a 10.71% share, while Samsung's and

Symbian OS' shares are below 5%. (Data: August 2014)

D ec-13 Ja n-14 Feb-14 Ma r-14 Apr -14 Ma y-14 Jun-14 Jul-14 Aug -140

10

20

30

40

50

60

Android SymbianOS Series 40 iOSSamsung Windows Phone BlackBerry OS Others


http://stats.areppim.com/stats/stats_mobiosxtime_asia.htm


Mobile Application Usage Stats


Mobile Application Usage Statistics

Users spend 2 hours and 42 minutes per day on mobile devices as of March 2014.

Mobile app usage accounts for 2 hours and 19 minutes of that time spent.

Time spent in native apps, 2 hours and 19 minutes in 2014 is up 12 minutes per day (or 9.5%) from last year.

Mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% – or 22 minutes per

day

2 0 1 3 2 0 1 4

80% 86%

20% 14%

Apps Mobile Web

Source: Flurry

http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U-oIVPmSzrN


Mobile Advertisement Statistics

Facebook earned 17.5% of the overall mobile ad revenues.

Google (including YouTube) earned 49.3% ad revenue.

Non-Google, non-Facebook apps accounted for 65.3% of time spent but only saw 32% of ad revenues.

Google Facebook Other Apps0%

10%

20%

30%

40%

50%

60%

70%

18% 17%

65%

49%

18%

33%

Time Spent Ad Spend

Ad Spend vs. Time Spent on Mobile

Source: Flurry

http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution#.U-oIVPmSzrN


Enterprise Mobility


Enterprise Mobility Facts & Figures

1. 60% of enterprises plan to increase their IT investment in mobile in the next 18 months. Higher than any other IT

investment. (Source : Forrester)

2. 102 Billion mobile apps downloaded in 2013 (up 59%) (Source: Gartner)

3. 20% of all tablets will be deployed by enterprises. (Source : Forrester)

4. 65% of enterprises say customer engagement is the number one mobile priority. (Source : Forrester)

5. 45% of mobile cloud services will be SaaS based by 2017. (Source: Gartner)

6. 66% mobile traffic will continue to grow by 66% each year over the next 5 years. (Source: CISCO)

7. 7 of the top 10 mobility apps in the next 12 months are internal facing


How Industries are Investing - Mobile initiatives planned for the next 18 months

Enhan

cing e

xisting a

pps

Connecting m

obile w

eb to

the bac

k end

Mobile

compati

ble W

ebsit

e

Enter

prise m

obility m

anag

emen

t

New m

obile pro

duct offeri

ngs

Standard

ize dev

ice options

Upgrade w

eb to

HTML5

Advance

d analy

tics

Mobile

KPIs

Enter

prise a

pp store

Mobile

enter

prise ap

p platform

Mobile

ad ca

mpaign

0

10

20

30

40

50

60

70

Financial Services Retail Transportation/TravelHospitality Healthcare Manufacturing

Source: Kony

http://www.kony.com/resources/videos/kony-world-2014-trends-enterprise-mobility-2014


Trends in Enterprise Mobility 2014

Trend #1: Consistent Multi-channel experience across all touch-points.

Trend #2: Web and Mobile are combining

Trend #3: Singular investment in development across different channels

Trend #4: Managing consistent user experience (UX) across all digital channels

Trend #5: Growing need for apps out of the box versus custom builds

Trend #6: Enterprises are mobile enabling internal business processes

Trend #7: Companies are embracing a SDLC approach

Source: Kony

http://www.kony.com/resources/videos/kony-world-2014-trends-enterprise-mobility-2014


Enterprise Mobility Spend 2014

Global Enterprise Mobility market opportunity has been pegged at $140 billion by 2020

EM spend to double from 5% to 10-12% of total IT spend by 2020

Globally CAGR of 15%

APAC to show highest growth ~21% CAGR

The Education sector is going to be the highest spender on mobile applications worldwide till 2016.

Education

Utilities

Wholesa

le Trade

Transp

ortation

Healthca

re

Insura

nce

Manufactu

ring and N

atural R

esource

s

Banking and Se

curiti

es

Govern

ment

Communications,

Media and Se

rvice

sRetail

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%19.30%

17.20%15.20%

13.10% 12.70% 12.10% 12.00% 11.40% 10.70% 9.20% 8.40%

Source: Nasscom

http://blogs.nasscom.in/enterprise-mobility-building-tomorrows-enterprise/


NA and EU market will offer opportunities for the development of enterprise

application stores, BYOD and related solutions along with development of apps

for smart phones/ tabs.

APAC to offer opportunity in developing vertical specific apps and integrated

development & integration of EM solutions.

Indian market presents plethora of opportunities in App, UI development,

Consulting, System Integration and Managed Services.

Enterprise Mobility 2014 Market Opportunities by Geography

Source: Nasscom

http://blogs.nasscom.in/enterprise-mobility-building-tomorrows-enterprise/


About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 200+ experts in mobility consulting and application development, along with experience delivering over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1 877.690.4844 [email protected]

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Mobility Usage Statistics & Trends by RapidValue Solutions

Data & Analytics

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