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Page 1: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

USAGE OF SOCİAL NETWORKS BY LİBRARİES: ANALYZİNG THE USAGE OF FACEBOOK BY UNİVERSİTY LİBRARİES İN TURKEY

QQML 2013, 4-7 June 2013, Italy, Rome

HAKAN DİKBAŞ

Hacettepe University [email protected]

Page 2: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Outline

Introduction Method Findings Conclusions Suggestions

QQML 2013, 4-7 June 2013, Italy, Rome

Page 3: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Introduction

QQML 2013, 4-7 June 2013, Italy, Rome

Social Networking

Facebook

Page 4: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Method

Date: 2013 January – 2013 April 194 Universities Page, Profile, Group Search: Different keywords Photos and videos Link Join Facebook JSTOR, Library Search

QQML 2013, 4-7 June 2013, Italy, Rome

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Findings

194 - 170 University - 24 Other (Vocational school, academy, army schools)

QQML 2013, 4-7 June 2013, Italy, Rome

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Facebook Profiles

Profile type Number

Page 52

Personal profiles 11

Groups 6

Total 69

QQML 2013, 4-7 June 2013, Italy, Rome

Page 7: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Facebook Metrics

Metric Total no

People 80198

Photos 9080

Videos 50

Links 22

Only Library Search 4

Only JSTOR 1

Library Search and JSTOR 1

QQML 2013, 4-7 June 2013, Italy, Rome

Page 8: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Conclusions

Today, when almost everyone has a personal Facebook page, users who would like to gain information about the academic libraries and follow them are heading towards the web pages like Facebook.

Facebook pages have no adequate information and the Facebook pages of academic libraries are utilized for personal communication, private photos and videos. It is revealed that utilizing from Facebook pages of academic libraries in a personal profile page type is difficult.

The usage level of web services such as Library Search and JSTOR is low. Academic libraries do not give links of their Facebook pages in their official web sites. This reduces the reliability of libraries’ Facebook pages.  

QQML 2013, 4-7 June 2013, Italy, Rome

Page 9: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Suggestions

QQML 2013, 4-7 June 2013, Italy, Rome

In social networks, the formality of academic libraries should be maintained. 

 In their official web pages, academic libraries should give their links of social network sites they use and they should give their social network link on “Communication” tab if they have.

In Facebook pages, unnecessary personal photos and videos should not be shared. Instead, videos and photos about library should be shared.

Page 10: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

Suggestions

QQML 2013, 4-7 June 2013, Italy, Rome

Because they pose an obstacle in instant communication, , profil pages and group pages should not be used as a Facebook page type. Instead, “like page type” should be used.

The  Facebook pages of academic libraries should be opened with their official names and abbreviations should not be used.

 New technologies should be kept up with and technological applications (e.g.JSTOR) should be integrated into the Facebook pages. .Education about social network and Facebook usage should be given to librarians.

Page 11: Usage of social networks by libraries analy zing the usage of  facebook by university libraries in turkey

USAGE OF SOCİAL NETWORKS BY LİBRARİES: ANALYZİNG THE USAGE OF FACEBOOK BY UNİVERSİTY LİBRARİES

İN TURKEY

QQML 2013, 4-7 June 2013, Italy, Rome

HAKAN DİKBAŞ

Hacettepe University [email protected]