What's your zing?
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This is a “What’s-your-Zing?”
Presentation
by Brand TherapistMary van de Wiel (Call me Van)
Online Branding Expertzingyourbrand.com // blahtozingsummit.com
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Is your branddoing everything
you want (and need)it to do?
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How’s your “relationship”with your brand?
Here, take this relationship quiz:
Is your brand behaving? Are you having FUN with your brand? Is your brand wildly irresistible?
(OK. How did you score? Be honest!)
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The world is different today.If you want to STAND OUT,
your brand needs ZING.
No question about it.
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But the million dollarquestion is HOW?
How do I createan irresistible brand?
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You take on the role ofQuintessential
Brand Agent/Provocateur.
Tap into your ZING.
And when you do, it’ll transform your business and your bottom line.
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OK. Here’s what we’re going to look at:
• Why ZING matters • Why and how to tap into your Zing • How it will give you a leg up in this economy• Meet the Masters of Zing @Brand Reinvention Summit Oct 1-2
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OK. Why shouldI care about Zing?
It’s one of the quickest waysfor others to recognize you and
your brand.
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However,there’s a catch.
First, you have to recognize yourself (and your brand).
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Yeah, BUT what is “zing”?
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n. – zing (i) that exquisite, irresistiblepart of every entrepreneur CEO that needs to be identified, captured, articulated and expressed in your brand
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v. – to zing your brand. (iii) a provoca-tive way of doing business in this econ-omy; a new paradigm shift in building a thriving business for the 21C.
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Why tap into your Zing? OK. Let’s talk BENEFITS…
Noº 1 It powers up your credibility factor. Noº 2 You’re seen as an industry expert. Noº 3 You land more clients. Noº 4 And, ultimately, it impact yourbottom line.
(Yes – I want that!)
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n.– zing factor (iv) an unmistakable quality an individual or entityembodies in order to naturally attract clients, resonate with people, capture attention, turn heads; also, acts like a natural magnet.
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Recognizing your Zing Factor is going to help you connect with people (aka clients, customers and buyers).
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n. – master of zing (iv) a person who zings; also, one who steps up to the plate; steps into their brand; stakes out their territory; owns theirbrilliance.
(You get the idea)
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Want to meet 10 Masters of Zingon Oct 1 & 2?
Sign up (for FREE) atwww.BlahToZingSummit.com
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Drum roll please...
Meet 10 Masters ready to help yourevitalize, re-energize and rethink your brand.
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SIMON SINEKStartwithwhy.com
TOPIC: WHY YOU DO WHAT YOU DO:
Simon wakes up every day to inspirepeople to do the things that inspire them.You’ll love this big picture thinker andauthor of “Start With Why”.
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ANITA CAMPBELLSmallbiztrends.com
TOPIC: Brand Personality:
Anita loves small business! You’ll discov-er how to be more spontaneous in your brand, let your true self come through (scary, I know), and connect personally online – more often.
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KAIRA ROUDAKairarouda.com
TOPIC: Putting the Real You in Your Business:
Kaira says “this is the decade of theentrepreneur and there’s never been a more level playing field, so get out there and put the REAL YOU back in your business.”
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LIZ TAYLORWow-at-work.com
TOPIC Creativity: Why Your Right Brain is the More Provocative Side:
Liz says “Business today needs creative thinking like never before. It’s a new para-digm shift going on and it’s certainly going to take a lot of left brain people out of their comfort zone!”
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Nick Morgan, Ph.DPublicwords.com
TOPIC: The Art of Rethinking Com-munication:
Nick says everyone has two conversa-tions going on simultaneously. “The first is verbal. The second is non-verbal and it’s the clues your body language is giving out.” Learn how to pay attention to both.
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MARY VAN DE WIEL [Yours truly!]Zingyourbrand.comMaryvandewiel.com
TOPIC: The Art of Zing:
Zing is about fun. Brands don’t like being boring, bland, apologeticand they hate sitting in the back seat.Hey, when’s the last time you had fun with your brand?
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NINA L. KAUFMAN, ESQ.Askthebusinesslaywer.com
TOPIC: Risky Business:
Nina is the one self-described wet blan-ket on the speaker roster because as an attorney, it’s her job to keep entrepre-neurs and brand agent/provocateurs out of trouble.
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MELANI WARDMelaniward.com
TOPIC: Going with the Flow:
Melanie knows a lot about tapping into your “Irresistibility Factor” so you attract more clients and make a splash in your industry.
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DIANNE LEGROSpeakingsuccessinternational.com
TOPIC: Skyrocket your Influence and your Profits:
Diane will show you how to focus on be-ing PRESENT when speaking in public. And she offers creative and surprising ways to deal with every kind of fear – imaginable!
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KIM DEYOUNGMetromom.com
TOPIC: This Girl is Living Proof:
Kim is by nature, totally left brain. But ever since she allowed the right side of her brain to run her business, it’s taken off. She’ll give you a peek inside the brain of a Brand Agent/Provocateur.
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So here’s the bottom line.
Want to reinvent your brand? Start with getting your head around WHO you are!
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When you tap into your ZING, that’s when you’ll see your business and
your bottom line transform!
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Will you join us?BRAND REINVENTION SUMMIT
OCT 1-2 2009Sign up. It’s free!
www.blahtozingsummit.com