http://www.flickr.com/photos/juanillooo/1231088474/
Universities: Social
NetworkingToday and Tomorrow
http://flickr.com/photos/generated/416810/
SocialSocial
NetworkingNetworking
Agenda
• Things Change• Social Networking and Web 2.0• Problems and Solutions• The Future is almost here• University as Hollywood studio• In Conclusion
Things change?
http://www.flickr.com/photos/riverwatcher09/1833276063/
The machine is Us/ing Us?
• The Machine is Us/ing Us?• http://www.youtube.com/watch?
v=6gmP4nk0EOE
Competent JerkIncompetent Jerk
Lovable StarLovable Fool
Affable
Jerk
CompetentFool
Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
With whom do you want to work?
Competent JerkIncompetent Jerk
Lovable StarLovable Fool
Affable
Jerk
CompetentFool
Competent Jerks, Lovable Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
How do you find more ‘Lovable Stars’?
Other people around the world
Colleagues around the world
Colleagues in your country
Co-Workers
Friends
YouJimMary
Your manager
Jim’s manager
Susan
JohnHelen
Roberto
Akira
Chris
Peter
Frequent emails
Infrequent emails, IM
Social Networking
Web 2.0
{web two-ohh}A network of data and people
Collaboration &Content Management
InformationBusiness process
Interaction and client services (online or offline)
Rich Clients PortalBrowser Mobile Content Content FeedsFeeds
IBM Lotus Collaboration Strategy
Applications &Integration
Communications& Social Software
Task Specific Task Specific ApplicationsApplications
O
n Pr
emis
e
and/
or
W
eb A
s A
Plat
form
(Saa
S)
Teamspace
Blogs, Wikis,
RSS
Int / Ext
Social Networks, Facebook, Bebo,
MySpace
Flickr
SlideShare
VirtualWorlds
SecondLife Revver – Current
WidgetsMashups
University
Corporate Systems
Browser Mobile PDARSS Portal
Google Web Content
Records
StudentsEducators / Researchers
Instant Messaging
Web conferencing
Telephony
Podcasting
E-Learning
Blogs, Wikis, forums
RSS
Int / Ext
Widgets
University
Browser Mobile PDARSS Portal
Students
Instant Messaging
Web conferencing
Telephony
Podcasting
Educators / Researchers
Lotus Sametime
Lotus Sametime
Lotus Sametime
www.ibm.com/software/lotus/products/sametime/unyte/
Lotus Sametime UnyteTM - Web Conferencing Service
…easy to access, easy to use, easy to integrateWeb conferencing service
Lotus Sametime
Teamspace
Blogs, Wikis,forums
RSS
Int / Ext
Social Networks, Facebook, Bebo,
MySpace
Widgets
Mashups
University
Corporate Systems
Browser Mobile PDARSS Portal
StudentsEducators
Podcasting
Lotus Connections
Atlas
Lotus Connections
Teamspace
Blogs, Wikis, RSS
Int / Ext
University
Browser Mobile PDARSS Portal
Web Content
Records
Students
Instant Messaging
Podcasting
Educators / Researchers
•http://www.nytimes.com/
2007/02/21/education/21wikipedia.html?
_r=1&ex=1174622400&en=4a6d488fe3415799&ei=5070&oref=slogin
Lotus Quickr
Lotus Quickr
Lotus Quickr
Lotus Quickr
RSS
Int / Ext
Flickr
Mashups
University
Browser Mobile PDARSS Portal
Web Content
StudentsEducators / Researchers
•http://flickr.com/photos/ha112/901660/
Art History with Flickr
Teamspace
Blogs, Wikis,
RSS
Int / Ext
Social Networks, Facebook, Bebo,
MySpace
Flickr
SlideShareWidgets Mashups
University
Corporate Systems
Browser Mobile PDARSS Portal
Web Content
Records
Students
Instant Messaging
Podcasting
Educators / Researchers
Lotus Mashups
Mashup Growth
Web 2.0
Mashup
Time
Marke
t Pre
senc
e &
Visib
ility
2 years
Early
Ado
pter
s
Mainstream
Adoption Trend
Mashup Usage is Growing Rapidly
> 2500Total Mashups Listed:3.19Mashups/Day:
Source: http://www.programmableweb.com/mashups
Programmableweb.com statistics (December 2007)
22% of organizations surveyed are using mashups now and 42% plan to use within two years (Economist Intelligence Unit Survey, January 2007)
Lotus Mashups
IBM Web 2.0 University References
Sorry - Confidential
Teamspace
Blogs, Wikis,
RSS
Int / Ext
Social Networks, Facebook, Bebo,
MySpace
SlideShare
VirtualWorlds
SecondLife
E-Learning
Widgets
University
Browser Mobile PDARSS Portal
Google Web Content
Students
Web conferencing
Telephony
Podcasting
Educators / Researchers
Virtual Worlds
IBM in SecondLife
Metaverse
http://www.youtube.com/watch?v=XfzR_I9N15k
http://www-304.ibm.com/jct09002c/university/scholars/academicinitiative/
Academia and Metaverse?
Innov8
Web 3.0 At the Seoul Digital Forum in May 2007, Eric Schmidt, CEO of Google,
was asked to define Web 2.0 and Web 3.0.
He responded:
“Web 2.0 is a marketing term, and I think you've just invented Web 3.0. but if I were to guess what Web 3.0 is, I would tell you that it's a different way of building applications... My prediction would be that Web 3.0 will ultimately be seen as applications which are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and they're very customizable. Furthermore, the applications are distributed virally: literally by social networks, by email. You won't go to the store and purchase them... That's a very different application model than we've ever seen in computing.”
Content Hyper-syndication(Fox)
Model with secure, professional content available online and on
standard devices
Source: IBM Institute for Business Value (IBV)
Four Business Models 2006—2010
Media Industry Business Models
Walled Communities(Current TV)
Model integrates user- and community-content within a
“walled” access environment
Traditional Media (SKY TV)
Model relies on professional, branded content within a “walled” access environment; incumbents
have legacy position
Open Proprietary Distribution and Device Platforms
New Platform Aggregation (Revver, Heavy & SL)
Model relies on user-generated content and open distribution platforms; most disruptive for
media industry
User/ Community Contribution
Produced by Professionals
ContentSource
Content Hyper-syndication(Podcasts – research papers,
via website)
Model with secure, professional content available online and on
standard devices
Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for University Sector.
Four Business Models 2006—2010
Universities as Hollywood studios?
Walled Communities(Distance Learning)
Model integrates user- and community-content within a
“walled” access environment
Traditional Media (Lecture theatre)
Model relies on professional, branded content within a “walled” access environment; incumbents
have legacy position
Open Proprietary Distribution and Device Platforms
New Platform Aggregation (Not happening???)
Model relies on user-generated content and open distribution
platforms.
User/ Community Contribution
Produced by Professionals
ContentSource
“content is content is content”
The Future Business Model – Students get paid for content by
distributors?
University
Internet Student
Learning
The Future Business Model – The Universities pay Students for
content?
University
Internet Student
Learning
Do things change?
http://www.flickr.com/photos/riverwatcher09/1833276063/
Where to next?
http://www.flickr.com/photos/5ubxtanc3/40997434/
Conclusion
Your students have changedYour industry has changeYour turn….
Chris Sparshott(Sparkbouy)[email protected]
Portfoliohttp://www.slideshare.net/sparkbouy/slideshows
Bloghttp://chrissparshott.com
Can I help?
Credits
• Michael Wesch: Assistant Professor of Cultural Anthropology, Kansas State University.
• Karl Fisch: Director of Technology for Arapahoe High School in Centennial, Colorado.
• Ed Yourdon: CEO of NODRUOY Inc. New York State.
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