Social Networking Gets Social

With the Paul Clarke Nonprofit Resource Center

What is Web 2.0?• Tools

• Social Movement

• Thoughts?

Web 2.0 is FREE!

• Think: Free as, in Kittens!

Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 PanelImage from http://www.flickr.com/photos/elnegro/185169520/

Questions to Ask First*

• Who is responsible?

• Where is our audience?

• What is our purpose?

• How much time do we have?

• How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July

2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911

Keep Asking

• How does our Social Media work meet our mission?

• What needs are we meeting?

• What is working? What should we stop doing?

Consider: Who is responsible?

• Make social media part of everyone’s job

• Your “Techie” Person?– What happens when they leave? Or take

vacation? Get angry?

Consider: Where is our audience? • Who is our audience?

http://www.emarketer.com/Article.aspx?R=1007202

How much time do we have?

• Devote staff time for 2.0 work like all other work projects

• Learn + implement: edit, create, interact

• FREE ≠ EFFORTLESS (OR MAGICAL)

What is our purpose?

• $$$$$ • Friends• Advocacy• Interaction• Messaging• Information

• Guides strategy, workflow, content

How do we know what works?

• What do we measure?

• Our Goals!

• Interaction?

• Feedback?

• Fans?

• $?

www.facebook.com/nonprofits

http://www.nten.org/research/2009-nonprofit-social-network-survey-report

http://philanthropy.com/media/audio/socialgood/socialgood.htm

Further Facebook for Nonprofits Resources

Facebook Nonprofits Guide (handout)

Beth’s Blog (topic: Facebook)

http://beth.typepad.com/beths_blog/facebook/

http://www.nten.org/search/node/facebook

Thank you!

Lettie Haver, LibrarianPaul Clarke Nonprofit Resource Center

www.pcnrc.wordpress.com

nrc@acpl.info