Download - Unit 62 scheme of work

Unit 62: Digital Video Production for Interactive Media

Unit 62: Digital Video Production for Interactive Media

About the unit –

The aim of this unit is to introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate how video is used in interactive media products and will examine the technology used to produce and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product. ______________________________________________________________________________________________________________________________

Assessment objectives –

1 Understand principles of digital video technology in interactive media2 Be able to devise a digital video sequence for use in an interactive media product3 Be able to shoot and source digital video assets for use in an interactive media product4 Be able to create a digital video sequence for use in an interactive media product following industry

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Expectations

At the end of this unit most students will:

Complete all relevant assignment requirements to a standard which at least meets your TMP or is higher

Some students will not have made so much progress and will:

Be monitored in subsequent assignment work and given guidance and extra support to ensure work reaches TMG.

Some students will have progressed further and will:

Be expected to maintain if not improve on current grade achieved.

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Resources

Textbooks

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book(Pearson, 2010) ISBN 978-1846906725Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching ResourcePack (Pearson, 2010) ISBN 978-1846907371Adobe Creative Team – Adobe Premiere Pro CS3 Classroom in a Book (Adobe, 2007) ISBN 978-0321499806Jack K – Video Demystified (Newnes, 2007) ISBN 978-0750683951Kindem G and Musburger R – Introduction to Media Production: The Path to Digital Media Production(Focal Press, 2009) ISBN 978-0240810829Underdahl K – Digital Video for Dummies (John Wiley & Sons Ltd, 2006) ISBN 978-0471782780Watkinson J – The MPEG Handbook (Focal Press, 2004)Wells P – Digital Video Editing: A User’s Guide (The Crowood Press Ltd, 2007) ISBN 978-1861269522

Wohl M – Advanced Editing Techniques in Final Cut Pro 5 (Peachpit Press, 2006) ISBN 978-0321335494

Journal

DV

Websites

www.adobe.com – the website of this software manufacturer contains useful information and resources, including training materials, forums, downloadable trial software and players, and newswww.apple.com – the ‘developer’ section of the Apple website offers training, news, reference and resourceswww.dv.com – DV magazine website specialises in digital video production news and informationwww.lynda.com – specialises in instructional books, CD ROMs and DVDs in creative computing

Enrichment opportunities

Possible work experience

Tutorial organized opportunities e.g. Army Day etc

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http://www.lynda.com/

http://www.dv.com/

http://www.apple.com/

http://www.adobe.com/

Teaching and learning outline 2010-2011Week

Commencing ContentMethods of Learning Resources

including use of ILTAssessment methods including

differentiationWhat Learners Do What Teacher Does

1 Introduction to unit content,

Start Assignment 1

Take notes on unit content and assignment detail. – Assignment 1- Current uses of video in interactive media

Give overview of whole unit and introduce the content of assignment 1

ProjectorAssignment BriefVLEInternet

One to one and group discussionStudents workQ/A

2 Assignment 1 - Understand current uses of video in interactive media.

Produce a newsletter to explain the the current uses of video in interactive media.

Applications: uses, eg short films, promotional material, film trailers, user-generated content, viralmarketing, advertising, virtual reality tours, games, e-learning; platforms, eg worldwide web, emailattachments, DVD, CD, kiosks, presentations, mobile devices

Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov,.avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming);data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings);aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia

Player, DivX); digital rights management systems

Identify range to cover and relevant task

Monitor student’s work in the production of the task – ensuring grading criteria is being met and range covered.



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Week Commencing Content

Methods of Learning Resources including use of ILT

Assessment methods including differentiationWhat Learners Do What Teacher Does

3

Assignment 1 - Understand current uses of video in interactive media.

Produce a newsletter to explain the current uses of video in interactive media.





4 Assignment 1 - Understand current uses of video in interactive media.

Produce a newsletter to explain the the current uses of video in interactive media.

Applications: uses, eg short films, promotional material, film trailers, user-generated content, viralmarketing, advertising, virtual reality tours, games, e-learning; platforms, eg worldwide web, emailattachments, DVD, CD, kiosks, presentations, mobile devices

Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov,.avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming);data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings);aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMediaPlayer, DivX); digital rights management systems





At completion date, mark the newsletter according to the specified grading criteria for the unit.

There will be an opportunity to upgrade if required.

Q/A

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5 Introduction to Assignment 2- Be able to devise a digital video sequence for an interactive media product

Take notes on assignment detail. – Assignment 2- Be able to devise a digital video sequence for an interactive media product

Introduce the content of assignment 2



6 Continue with Assignment 2- Be able to devise a digital video sequence for an interactive media product

In teams you are to design and create the resources for a looping advert between 30 to 60 secs long (maximum) video advert suitable for insertion into a website. That will promote the product and explain the advantages and reasons for buying it.Stimulus: eg client brief, own brief, from market research

Ideas: brainstorming; pre-visualisation (sketches, storyboard, script)

Legal and ethical considerations: legal, eg copyright, libel; ethical, eg confidentiality, decency;representation, eg race, gender, religion, sexuality

Video sequence specification: client needs; audience; script; storyboard; technical considerations, egplatform, file format, file size, compression, streaming method, media playerIn teams you are to design and create the resources for a looping advert between 30 to 60 secs long (maximum) video advert suitable for insertion into a website. That will promote the product and explain the advantages and reasons for buying it.





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Continue with Assignment 2- Be able to devise a digital video sequence for an interactive media product

Stimulus: eg client brief, own brief, from market research



Video sequence specification: client needs; audience; script; storyboard; technical considerations, egplatform, file format, file size, compression, streaming method, media player

In teams you are to design and create the resources for a looping advert between 30 to 60 secs long (maximum) video advert suitable for insertion into a website. That will promote the product and explain the advantages and reasons for buying it.Stimulus: eg client brief, own brief, from market research







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Completing work on Assignment 2- Be able to devise a digital video sequence for an interactive media product

Video sequence specification: client needs; audience; script; storyboard; technical considerations, egplatform, file format, file size, compression, streaming method, media player

Take notes on assignment detail. – Assignment 3- Be able to shoot and source digital video assets for use in an interactive mediaProduct




At completion date, mark the gathering of resources for designing the advert according to the specified grading criteria for the unit.


Q/A

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9Start Assignment 3- Be able to shoot and source digital video assets for use in an interactive mediaProduct

After completing Ass 2 you are

now required to shoot and source digital video assets for use in an interactive media product.

Plan: workflow (scheduling, efficient time management); deadlines (production milestones, deliverables,quality assurance)

Shoot video assets: shot quality (lighting, focus, depth of field, colour balance, exposure); shot composition(camera angle, framing)

Source video assets: eg video library, online, broadcast, client, peers, tutor

Introduce the content of assignment 3 Projector

Assignment BriefVLEInternet


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Assignment 3- Be able to shoot and source digital video assets for use in an interactive mediaproduct










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Assignment 3- Be able to shoot and source digital video assets for use in an interactive mediaproduct








Identify range to cover and



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Completion of Assignment 3- Be able to shoot and source digital video assets for use in an interactive mediaproduct

relevant task




At completion date, mark the edited product according to the specified grading criteria for the unit.


Q/A

13 Introduction to Assignment 4- Be able to create a digital video sequence for use in an interactive media productfollowing industry practice

Start Assignment 4

Take notes on assignment detail. – Assignment 4- Be able to create a digital video sequence for use in an interactive media productfollowing industry practice

Introduce the content of assignment 4


use of ILT


14 Assignment 4- Be able to create a digital video sequence for use in an interactive media productfollowing industry practice

Following on from Assignment 3 (filming the product) you are now required to edit the advert, export for use on the web and evaluate your finished product.

Asset management: importing (shot video, sourced video); organising (file storage and retrieval, naming conventions)

Post-production software techniques:





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workspace, eg browser/project window, timeline window, toolboxwindow, effects tab, audio mixer tab; creating a new project; importing; editing decisions (logging, editdecision lists, editing to sound, editing for continuity, creating narrative flow), editing clips (trimming clips,three point editing, rolling and ripple edits); transitions (transition setting, adding, editing); creating a stillimage sequence; colour correction; video effects; audio (editing, gain, fade); titles (static, rolling); colour separationoverlay; compositing

Exporting digital video for interactive media products: platforms, eg worldwide web, CD, DVD, kiosks,presentations, mobile devices; compression; digital video file formats, eg .mpg, .mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF; streaming method, eg downloading, progressive downloading, streaming; data transfer rate; file size, eg resolution, data rate, frame rate, key frame rate, compressor, audio settings;aspect ratio, eg 4:3, 16:9; media players, eg Flash Player, QuickTime, Windows Media Player, RealMediaPlayer, DivX

Industry practice: reflect on finished product (compared with original intentions, fitness for purpose,technical qualities); production skills

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(ideas generation, video sequence specification, workflow and timemanagement, technical competence, teamwork)

15 Assignment 4- Be able to create a digital video sequence for use in an interactive media productfollowing industry practice






16 Completion of Assignment 4 - Be able to create a digital video sequence for use in an interactive media productfollowing industry practice


Asset management: importing (shot video, sourced video); organising (file storage and retrieval, namingconventions)

Post-production software techniques: workspace, eg browser/project window, timeline window, toolboxwindow, effects tab, audio mixer tab; creating a new project; importing; editing decisions (logging, editdecision lists, editing to sound, editing for continuity, creating narrative flow), editing clips (trimming clips,





At completion date, mark the edited advert, how it’s been converted for the web and the evaluation according to the specified grading criteria for the unit.


Q/A

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three point editing, rolling and ripple edits); transitions (transition setting, adding, editing); creating a stillimage sequence; colour correction; video effects; audio (editing, gain, fade); titles (static, rolling); colourseparationoverlay; compositing

Exporting digital video for interactive media products: platforms, eg worldwide web, CD, DVD, kiosks,presentations, mobile devices; compression; digital video file formats, eg .mpg, .mp4, .mov, .avi, .wmv,.flv, .swf, .3GP, .ASF; streaming method, eg downloading, progressive downloading, streaming; datatransfer rate; file size, eg resolution, data rate, frame rate, key frame rate, compressor, audio settings;aspect ratio, eg 4:3, 16:9; media players, eg Flash Player, QuickTime, Windows Media Player, RealMediaPlayer, DivX

Industry practice: reflect on finished product (compared with original intentions, fitness for purpose,technical qualities); production skills (ideas generation, video sequence specification, workflow and time

management, technical competence, teamwork)

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Unit 62 content

1 Understand principles of digital video technology in interactive media

Applications: uses, eg short films, promotional material, film trailers, user-generated content, viral marketing, advertising, virtual reality tours, games, e-learning; platforms, eg worldwide web, email attachments, DVD, CD, kiosks, presentations, mobile devices

Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming); data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings); aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia Player, DivX); digital rights management systems

2 Be able to devise a digital video sequence for an interactive media product

Stimulus: eg client brief, own brief, from market researchIdeas: brainstorming; pre-visualisation (sketches, storyboard, script)

Legal and ethical considerations: legal, eg copyright, libel; ethical, eg confidentiality, decency; representation, eg race, gender, religion, sexuality

Video sequence specification: client needs; audience; script; storyboard; technical considerations, eg platform, file format, file size, compression, streaming method, media player

3 Be able to shoot and source digital video assets for use in an interactive media product

Plan: workflow (scheduling, efficient time management); deadlines (production milestones, deliverables, quality assurance)

Shoot video assets: shot quality (lighting, focus, depth of field, colour balance, exposure); shot composition (camera angle, framing)


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4 Be able to create a digital video sequence for use in an interactive media product following industry practice

Asset management: importing (shot video, sourced video); organising (file storage and retrieval, naming conventions)

Post-production software techniques: workspace, eg browser/project window, timeline window, toolbox window, effects tab, audio mixer tab; creating a new project; importing; editing decisions (logging, edit decision lists, editing to sound, editing for continuity, creating narrative flow), editing clips (trimming clips, three point editing, rolling and ripple edits); transitions (transition setting, adding, editing); creating a still image sequence; colour correction; video effects; audio (editing, gain, fade); titles (static, rolling); colourseparation overlay; compositing

Exporting digital video for interactive media products: platforms, eg worldwide web, CD, DVD, kiosks, presentations, mobile devices; compression; digital video file formats, eg .mpg, .mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF; streaming method, eg downloading, progressive downloading, streaming; data transfer rate; file size, eg resolution, data rate, frame rate, key frame rate, compressor, audio settings; aspect ratio, eg 4:3, 16:9; media players, eg Flash Player, QuickTime, Windows Media Player, RealMedia Player, DivX

Industry practice: reflect on finished product (compared with original intentions, fitness for purpose, technical qualities); production skills (ideas generation, video sequence specification, workflow and time management, technical competence, teamwork)

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GRADING CRITERIA for Unit 62

Grading Criteria Unit 62 To achieve a pass grade the evidence must show that you are able to:

To achieve a merit grade the evidence must show that you are able to:

To achieve a distinction grade the evidence must show that you are able to:

P1 summarise accurately theprinciples of digital videotechnology in interactivemedia using some subjectterminology appropriately

M1 explain the principles ofdigital video technologyin interactive media withreference to detailedillustrative examples andwith generally correct use ofsubject terminology

D1 comprehensively explainthe principles of digital videotechnology in interactivemedia with elucidatedexamples and consistentlyusing subject terminologycorrectly

P2 generate outline ideas fora digital video sequenceworking within appropriateconventions and with someassistance

M2 generate detailed ideas fora digital video sequenceshowing some imaginationand with only occasionalassistance

D2 generate thoroughly thought throughideas for a digitalvideo sequence showingcreativity and flair andworking independently toprofessional expectations

P3 generate digital video assetswith some assistance

M3 generate digital video assetscompetently with onlyoccasional assistance

D3 generate digital video assetsto near-professional standardsworking independently toprofessional expectations

P4 create a digital videosequence for use in aninteractive media productfollowing industry practice,working within appropriateconventions and with someassistance.

M4 create a digital videosequence for use in aninteractive media productworking to a good technicalstandard following industrypractice, showing someimagination and with onlyoccasional assistance.

D4 create a digital videosequence for use in aninteractive media productworking to near-professionalstandards following industrypractice, showing creativityand flair and workingindependently to professionalexpectations.

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