UK Composites Strategies 2009 & 2016
– Lessons Learnt
Dr Faye Smith, Director, Avalon Consultancy Services
Contents
2009 Composites Strategy
Timeline
Lessons learnt
2016 Composites Strategy
Timeline
Example of delivery
Lessons learnt
© 2017 Avalon Consultancy Services Ltd2
The 2009 Strategy Timeline
3
January 2008 – Inter Agency Composites Group compiling ideas.
October 2008 – Industry Engagement meeting. (Industry buy-in)
Feb – Apr 2009 – UK CFRP Scoping Study. (Data)
June 2009 – BERR (BEIS) secures funds from SIF. (Funding)
June 2009 – TSB (Innovate UK) writing call for proposals. (research)
Discussions on how to provide ‘kit’.
June 2009 – Strategy workshop. (Industry reps buy-in)
Oct 2009 – Industry Consultation Workshops. (Industry buy-in)
October 2009 – Call for proposals for NCC. (kit)
November 2009 – Grand Challenge Call - £6m funding (research)
26th November 2009 – Strategy launched.
© 2017 Avalon Consultancy Services Ltd
2009 U
K C
om
posit
es
Str
ate
gy
http://avaloncsl.files.wordpress.com/2013/01/compositesstrategy-public-version-nov-2009.pdf
4
2009 Strategy – Lessons Learnt
© 2017 Avalon Consultancy Services Ltd5
Need a high level steering
group to ensure delivery.
Boundaries:
Define a vision including
technologies/sectors covered
Set timescales for development
and launch of the strategy.
As well as developing strategic
ideas and actions, need:
Industry validation
Data to show current and future
markets
Access to funding
Strategy should include:
Commercialisation process for
technology developed.
Plans to develop the supply chain,
including skilled employees.
Communication plan and continued
leadership
Documentation needed:
High level document, not too
technical, outlines ‘grand vision’,
including 1 page summary.
Presentation version.
All background reports/info
produced during development
should be made available to help
business planning and buy-in to the
concept.
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd6
April 2010, EY Supply Chain report for UKTI provided data and info
on the UK composites supply chain.
June 2010-11, i-Composites Grand Challenge project, 22 companies,
£10m.
EPSRC Centre for Innovative Manufacturing in Composites
(CIMComp) set up June 2011. Funding £5.2m over 5 years.
NCC opened 2011 and became part of the HVM Catapult.
Composites Leadership Forum 1st meeting Oct 2012.
The CLF is working to influence the Government and other bodies
(including industry, research centres, academia, skills providers) to
bring together support for composites and ensure growth and
industrial success for the UK.
Within the context of Government’s Plan for Growth
and emerging industrial strategy.
7 Composites Leadership Forum
8 Composites Leadership Forum
Stakeholders:
• BIS
• TSB
• EPSRC
• Materials KTN
Delivery Partners:
• NCC
• Composites UK
• Composites Skills Alliance
• EPSRC CIMComp
Industry Groups:
• Aerospace Growth Partnership
• Automotive Council
• Motorsport Industries Association
• Construction
• Renewables UK
• Marine Industries Alliance
• Railway Industry Association
• Materials Suppliers
• People - ESG
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd9
Composites Leadership Forum 1st meeting Oct 2012.
Autumn Statement 2012 NCC extension funded (£28m).
June 2013 CLF’s ‘UK Composites 2013’ report published.
• The report was produced for CLF using literature research, reviews
with government bodies and sector groups, and meetings with
industry. More than 80 consultations in spring 2013.
• Full report (170 pages) available on demand to UK companies,
summary document, open access.
• Contents cover:
– Industry Sector analysis – global and UK use of composites; UK composites
industry background; UK supply chain analysis; comparisons of international
support; proposed actions
• Working Groups to take forward actions:
– Technology, Supply Chain, Skills and Learning, Standards & regulations,
Sustainability.
• Supply chain database initiated capturing industry information to
support strategy and delivery.
10 Composites Leadership Forum
Composites Leadership Forum11
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd12
Composites Leadership Forum 1st meeting Oct 2012.
June 2013 CLF’s ‘UK Composites 2013’ report published.
July 2013 CLF Working Group Leaders appointed.
Composites Innovation Cluster £11m funding through AMSCI.
CLF agree Composites UK to own the Industry Database ‘Hub’.
March 2014 ‘Composites Technology Roadmapping’ Report
completed for the CLF’s Technology Working Group.
Composites
Technology
Roadmap
Composites Leadership Forum13
AE
RO
SP
AC
E
DE
FE
NC
E
AU
TO
MO
TIV
E
RA
IL
CO
NS
TR
UC
TIO
N
MA
RIN
E
OIL
& G
AS
RE
NE
WA
BLE
S
C M RA D A R O
Sector roadmaps – composites issues
Engage with Sector Strategies
to understand opportunities and challenges
for composites applications
Cross-sector, shared
demands, common
development actions
Technology &
Manufacturing
Supply Chains
Knowledge
& Skills
Develop UK composites capability
for multi-sector benefit
• Following on from the recommendations of the ‘UK Composites 2013’ report, Market Pull and Technology Push roadmapping were performed across the UK composites sector. The results of these were combined and analysed and recommendations made for Technology, Infrastructure, Supply Chain, Skills and Standards development and the suggested routes for support of this.
• The Technology Push roadmapping identified 212 publically funded projects with composite content, worth £316m, of which £257m was funding, from 12 different sources.
• The Market Pull roadmapping identified that UK future manufacturing capability development required. It identified future composite products to be produced in the UK and split these into ‘clusters’ requiring similar volumes and performance levels, allowing the cross-sector manufacturing development required to be identified.
• Comparison of the R&D being funded with the technology development required to achieve the manufacturing required allowed areas where extra funding was required to be identified..
Composites Leadership Forum14
Interiors
Composites Leadership Forum15
Aero Auto Construct’n Marine O & G Rail Renew
100,000
1,000,000
10,000
1,000
100
10
Nacelles
Props / Rotors
Interior Parts
Motorsport
Functional Panels
Leisure Craft
Platform Systems
SA Wings
Engine Blades
Niche / Luxury
Medium Vol
Components
Super Yachts
Work Boats
Naval
Cabin Modules
Sub-sea Protectn
Topside Equip’t
Pre-fab Modules
Lineside Furn’re
Re-cyc’d Sleepers
OLE Gantries
Tunnel Linings
Vehicle Modules
Nacelles
Offshore Blades
Marine Blades
1
WB wings
BusModular Bridges
Interiors
An
tici
pa
ted
Sca
le
Large UAV
High volume, semi-structuralMid volume structures
Large structuresHigh performance structures
High volume, high performance
Custom Bridges
Pressure Vessels
Spoolable Pipe
Propellers
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd16
Composites Leadership Forum 1st meeting Oct 2012.
June 2013 CLF’s ‘UK Composites 2013’ report published.
July 2013 CLF Working Group Leaders appointed.
March 2014 ‘Composites Technology Roadmapping’ Report
completed for the CLF’s Technology Working Group.
June 2014 CLF website launch. Work on strategy document started.
Composites Trailblazer Apprenticeship agreed.
Work began on a bid for a ‘Large Structures Centre’.
Oct 2014 NCC extension opening included presentation of UK
Composites Strategy ‘initial brief’.
© 2017 Avalon Consultancy Services Ltd17
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd18
Composites Leadership Forum 1st meeting Oct 2012.
June 2013 CLF’s ‘UK Composites 2013’ report published.
July 2013 CLF Working Group Leaders appointed.
March 2014 ‘Composites Technology Roadmapping’ Report
completed for the CLF’s Technology Working Group.
June 2014 CLF website launch. Work on strategy document started.
March 2015 search for new Chair begins.
Composites UK launches Hub database with 1400 companies.
Composites included in bid for National College for Manufacturing.
Large Structures bid not funded.
Sept 2015 UKTI funded NCC to produce information and figures on
UK current and future composites market. (Large structures centre
case business case damaged)
UK Composites – Market Opportunities
Composites Leadership Forum 19
AEROSPACE DEFENCE AUTOMOTIVE RAIL CONSTRUCTION MARINE OIL & GAS RENEWABLES
£273m £383m £380m £55m £362m £220m £15m £601m
UPPER
£1,155m
33%
LOWER
£1,040m
UPPER
£3,590m
17%
LOWER
£1,250m
UPPER
£952m
16%
LOWER
£924m
UPPER
£1,146m
7%
LOWER
£909m
UPPER
£530m
4%
LOWER
£475m
UPPER
£3,490m
15%
LOWER
£1,430m
UPPER
£98m
10%
LOWER
£75m
UPPER
£155m
7%
LOWER
£125m
UPPER
£640m
14%
LOWER
£510m
UPPER
£1520m
8%
LOWER
£1235m
UPPER
£270m
3%
LOWER
£240m
UPPER
£370m
3%
LOWER
£320m
UPPER
£337m
68%
LOWER
£82m
UPPER
£1,100m
31%
LOWER
£315m
UPPER
£685m
3%
LOWER
£646m
UPPER
£1,100m
4%
LOWER
£878m
20
15
Ba
se
lin
e2
02
0F
ore
ca
st
20
30
Op
po
rtu
nit
y
UK Total
£2.29bn
UPPER
£4.67bn
15.32%
UPPER
£12.48bn
11.97%
20
15
Ba
se
lin
e2
02
0F
ore
ca
st
20
30
Op
po
rtu
nit
y
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd20
Composites Leadership Forum 1st meeting Oct 2012.
June 2013 CLF’s ‘UK Composites 2013’ report published.
July 2013 CLF Working Group Leaders appointed.
March 2014 ‘Composites Technology Roadmapping’ Report
completed for the CLF’s Technology Working Group.
June 2014 CLF website launch. Work on strategy document started.
March 2015 search for new Chair begins.
Sept 2015 UKTI funded NCC to produce information and figures on
UK current and future composites market.
Jan 2016 New CLF Chair appointed. Composite UK appointed
Secretariat of CLF. Dates set for Strategy launch. Restructure of
Working Groups to deliver Strategy agreed. Comms group agreed.
UK Composites Strategy Delivery
Composites Leadership Forum 21
Composites Leadership Forum 1st meeting Oct 2012.
June 2013 CLF’s ‘UK Composites 2013’ report published.
July 2013 CLF Working Group Leaders appointed.
March 2014 ‘Composites Technology Roadmapping’ Report
completed for the CLF’s Technology Working Group.
June 2014 CLF website launch. Work on strategy document started.
March 2015 search for new Chair begins.
Sept 2015 UKTI funded NCC to produce information and figures on
UK current and future composites market.
Jan 2016 New CLF Chair appointed. Composite UK appointed
Secretariat of CLF. Dates set for Strategy launch. Restructure of
Working Groups to deliver Strategy agreed. Comms group agreed.
March 2016 ‘Soft launch’ of Strategy at JEC, Paris.
May 2016 ‘Formal launch’ of Strategy at Composites UK Conference.
The 2016 Strategy Timeline
© 2017 Avalon Consultancy Services Ltd22
UK Composites Strategy Document
© 2017 Avalon Consultancy Services Ltd23
UK Composites Strategy Document
© 2017 Avalon Consultancy Services Ltd24
Example of Delivery
Affordable Composites Cluster Group
Stream 1- Affordable Composites Programme
• Using existing Innovate UK, APC and ATI
funding to build supply chain capability and
capacity to deliver required capability.
• Cover Technology, Supply Chain and Skills
development.
Stream 2 – Innovative Materials and Modelling
• Develop UK composite materials development
and manufacturing capability to bring about the
step change in cost and production technology
to deliver higher rate affordable production.
• Game changer – requires significant extra
funding – proposal to Budget.
Did we learn from previous strategy?
© 2017 Avalon Consultancy Services Ltd26
Need a high level steering group
to ensure delivery.
Boundaries: Define a vision including
technologies/sectors covered
Set timescales for development and
launch of the strategy. X As well as developing strategic
ideas and actions, need:
Industry validation
Data to show current and future
markets
Access to funding
Strategy should include: Commercialisation process for
technology developed.
Plans to develop the supply chain,
including skilled employees.
Communication plan and continued
leadership.
Documentation needed: High level document, not too
technical, outlines ‘grand vision’,
including 1 page summary.
Presentation version.
All background reports/info produced during development should be made available to help business planning and buy-in to the concept. Getting there.
New Lessons Learnt
© 2017 Avalon Consultancy Services Ltd27
Work required to develop the Strategy
Although members of the CLF give their time for meetings, there is a lot of work
that needs to be done to keep the group going. Things learnt:
Govt will not, and should not be expected to fund general participation in the
development of the strategy. Those who will benefit should input time.
However, it is essential that Govt continue to have a ‘slush fund’ to cover
production of reports and other data to inform the strategy.
It must be remembered that the strategy is looking to grow the UK’s share of
a market, therefore it should not be all of about technology development.
The three areas of Technology, Supply Chain and Skills are all equally
crucial to development of a strategy.
Research and Technology Organisations (RTOs) are usually keen to be
involved in development of a strategy document through providing staff
resource as funding bodies usually use them for guidance when it come to
calls. However, relying on this resource alone may not provide the balanced
strategy that leads to growth of market share.
New Lessons Learnt
© 2013 Avalon Consultancy Services Ltd28
For a strategy based on a capability, rather than an industry sector, working
with bodies developing the industry sector strategies to pull out requirements
across the sectors for your technology provides benefit for both of you. It
also provides access to a wider range of funding options.
The trade association has a crucial role to play. In many technology areas, if
an association exists, it is small and needs to be supported by the Steering
Group to grow to be able to take on roles such as Secretariat, comms etc.
Numbers/data are crucial for your strategy. If you are looking to develop a
market, for credibility you need to be able to say where you are today and
where you are aiming for. Numbers should back up your strategy. Govt will
not consider anything without numbers.
New Lessons Learnt
© 2013 Avalon Consultancy Services Ltd29
Delivery of the Strategy
Although it is important to have a final strategy document and associated literature, it is the delivery plan that is the important part of the strategy. With the Composites strategy, the delivery diagram was not drawn up until after the strategy document had been published, which in hind sight was a mistake.
A strategy is not a licence to ask for significant amounts of new funding. With the Composites Strategy, the work across the industry sector has identified several pots of funding which the CLF Cluster Groups are facilitating proposals for. However, where resources are identified which if provided, would provide the UK with game changing capability, the strategy and the data created as part of its development give a good basis for submitting requests.
Half of the battle of knowing how to deliver the strategy is to know which companies to work with. In the case of composites, creation of the Hub database is proving invaluable, not only for those delivering the strategy, but also for anyone internationally trying to source from the UK Composites supply chain.
Communication is key – development and delivery of a good strategy requires a lot of time and effort from people who should be spending their time delivering for their companies. They will only continue to be involved if they see that Govt/funding bodies are supportive and they see that results are being delivered.
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