© 2013 ICO PartnersFIND OUT MORE IN OUR EXTENSIVEREPORT ON THE TURKISH MARKET

WWW.ICOPARTNERS.COM

SOURCES : ICO PARTNERS, 2013 - SMART N DIGITAL MARKETING, 2013 - INTERNET WORLD STATS, JUNE 2012 - GAMESUL-TAN, 2013 - COMSCORE, DECEMBER 2012 - MYIP.MS, 2013 - INTEL, 2013 - GLOBAL @DVISOR RESEARCH BY IPSOS, MARCH

2012 - TURKISH STATISTICAL INSTITUTE, MARCH 2012 - DISTIMO, MAY 2012 - APP ANNIE ANALYTICS, SEPTEMBER 2013

LINE AND KAKAOARE GETTING A FOOTHOLD:

TOP 25 GOOGLE PLAYGAMES CHARTSIN SEPTEMBER 2013

4TITLES

8TITLES

WERE ALSOAVAILABLE ON THE

US APP STORE

38%

FREE

FREE

47%

PAID

PREMIUM

TOP 100 IPHONE APPSIN SEPTEMBER 2013, ONLY

OF THE

THE GAMES APPS ARE FAIRLY SPECIFICTO THE TURKISH MARKET:

FREE

PREMIUM

2.2 PAID APPS100 FREE APPSFOR EVERY

DOWNLOADED ARE DOWNLOADED

IS A COMMONPAYMENT METHODFOR YOUNGER PLAYERS

THE AVERAGE EPINSPEND PER MONTH IS

44€

OF EPIN USERS AREYOUNGER THAN 21

61%

Turkish marketsize is per year

€183m

MMO

ARPU : 10.3€ARPPU : 21€

ARPU : 1.4€ARPPU : 4.1€

MOBILE

ARPU : 1.1€ARPPU : 7.5€

SOCIAL

GA

MES

MA

RK

ETP

ENET

RA

TIO

N R

ATE

S

More than 22,000 internet cafes in Turkey

Marmara42%

Mediterranean16%

Aegean14%

CentralAnatolia

11%

Blacksea7%

SoutheasternAnatolia

7%

EasternAnatolia

7%

OF ALL INTERNETCONNECTIONS

ARE STILL MADE FROM

16%INTERNET CAFES

OF THE TURKISHINTERNET USERS

39%ARE PLAYING

GAMES ONLINE

OF TURKISHHOUSEHOLDS HAVE

28%A SMARTPHONE

OF TURKISHHOUSEHOLDS HAVE

46%A DESKTOP PC

2ND MOST ENGAGEDIN EUROPEAFTER THE UK(37.3H PER MONTH)

TURKEY HASONE OF THE

MOST-ENGAGEDINTERNET USER

POPULATION WITH 31 HOURSSPENT ONLINE

PER MONTH

HOURSHOURS3131

33%ISTANBUL REPRESENTS

70%TOP 10 CITIES REPRESENT

OF THE INTERNETCONNECTIONS

INTERNET USERS ARE CONCENTRATEDIN THE MAIN URBAN CENTERS

THE POPULATION OF CALIFORNIATHAT’S ALMOST

36MINTERNETPOPULATION :

75.5MPOPULATION :

DEM

OG

RA

PHIC

STURKISH

VIDEO GAMING MARKET OVERVIEW2013