Turkish gaming market infographic
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© 2013 ICO Partners FIND OUT MORE IN OUR EXTENSIVE REPORT ON THE TURKISH MARKET WWW.ICOPARTNERS.COM SOURCES : ICO PARTNERS, 2013 - SMART N DIGITAL MARKETING, 2013 - INTERNET WORLD STATS, JUNE 2012 - GAMESUL- TAN, 2013 - COMSCORE, DECEMBER 2012 - MYIP.MS, 2013 - INTEL, 2013 - GLOBAL @DVISOR RESEARCH BY IPSOS, MARCH 2012 - TURKISH STATISTICAL INSTITUTE, MARCH 2012 - DISTIMO, MAY 2012 - APP ANNIE ANALYTICS, SEPTEMBER 2013 LINE AND KAKAO ARE GETTING A FOOTHOLD: TOP 25 GOOGLE PLAY GAMES CHARTS IN SEPTEMBER 2013 4 TITLES 8 TITLES WERE ALSO AVAILABLE ON THE US APP STORE 38% FREE FREE 47% PAID PREMIUM TOP 100 IPHONE APPS IN SEPTEMBER 2013, ONLY OF THE THE GAMES APPS ARE FAIRLY SPECIFIC TO THE TURKISH MARKET: FREE PREMIUM 2.2 PAID APPS 100 FREE APPS FOR EVERY DOWNLOADED ARE DOWNLOADED IS A COMMON PAYMENT METHOD FOR YOUNGER PLAYERS THE AVERAGE EPIN SPEND PER MONTH IS 44€ OF EPIN USERS ARE YOUNGER THAN 21 61% Turkish market size is per year €183m MMO ARPU : 10.3€ ARPPU : 21€ ARPU : 1.4€ ARPPU : 4.1€ MOBILE ARPU : 1.1€ ARPPU : 7.5€ SOCIAL GAMES MARKET PENETRATION RATES More than 22,000 internet cafes in Turkey Marmara 42% Mediterranean 16% Aegean 14% Central Anatolia 11% Blacksea 7% Southeastern Anatolia 7% Eastern Anatolia 7% OF ALL INTERNET CONNECTIONS ARE STILL MADE FROM 16% INTERNET CAFES OF THE TURKISH INTERNET USERS 39% ARE PLAYING GAMES ONLINE OF TURKISH HOUSEHOLDS HAVE 28% A SMARTPHONE OF TURKISH HOUSEHOLDS HAVE 46% A DESKTOP PC 2ND MOST ENGAGED IN EUROPE AFTER THE UK (37.3H PER MONTH) TURKEY HAS ONE OF THE MOST-ENGAGED INTERNET USER POPULATION WITH 31 HOURS SPENT ONLINE PER MONTH HOURS HOURS 31 31 33% ISTANBUL REPRESENTS 70% TOP 10 CITIES REPRESENT OF THE INTERNET CONNECTIONS INTERNET USERS ARE CONCENTRATED IN THE MAIN URBAN CENTERS THE POPULATION OF CALIFORNIA THAT’S ALMOST 36M INTERNET POPULATION : 75.5M POPULATION : DEMOGRAPHICS TURKISH VIDEO GAMING MARKET OVERVIEW 2013
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Transcript of Turkish gaming market infographic
© 2013 ICO PartnersFIND OUT MORE IN OUR EXTENSIVEREPORT ON THE TURKISH MARKET
WWW.ICOPARTNERS.COM
SOURCES : ICO PARTNERS, 2013 - SMART N DIGITAL MARKETING, 2013 - INTERNET WORLD STATS, JUNE 2012 - GAMESUL-TAN, 2013 - COMSCORE, DECEMBER 2012 - MYIP.MS, 2013 - INTEL, 2013 - GLOBAL @DVISOR RESEARCH BY IPSOS, MARCH
2012 - TURKISH STATISTICAL INSTITUTE, MARCH 2012 - DISTIMO, MAY 2012 - APP ANNIE ANALYTICS, SEPTEMBER 2013
LINE AND KAKAOARE GETTING A FOOTHOLD:
TOP 25 GOOGLE PLAYGAMES CHARTSIN SEPTEMBER 2013
4TITLES
8TITLES
WERE ALSOAVAILABLE ON THE
US APP STORE
38%
FREE
FREE
47%
PAID
PREMIUM
TOP 100 IPHONE APPSIN SEPTEMBER 2013, ONLY
OF THE
THE GAMES APPS ARE FAIRLY SPECIFICTO THE TURKISH MARKET:
FREE
PREMIUM
2.2 PAID APPS100 FREE APPSFOR EVERY
DOWNLOADED ARE DOWNLOADED
IS A COMMONPAYMENT METHODFOR YOUNGER PLAYERS
THE AVERAGE EPINSPEND PER MONTH IS
44€
OF EPIN USERS AREYOUNGER THAN 21
61%
Turkish marketsize is per year
€183m
MMO
ARPU : 10.3€ARPPU : 21€
ARPU : 1.4€ARPPU : 4.1€
MOBILE
ARPU : 1.1€ARPPU : 7.5€
SOCIAL
GA
MES
MA
RK
ETP
ENET
RA
TIO
N R
ATE
S
More than 22,000 internet cafes in Turkey
Marmara42%
Mediterranean16%
Aegean14%
CentralAnatolia
11%
Blacksea7%
SoutheasternAnatolia
7%
EasternAnatolia
7%
OF ALL INTERNETCONNECTIONS
ARE STILL MADE FROM
16%INTERNET CAFES
OF THE TURKISHINTERNET USERS
39%ARE PLAYING
GAMES ONLINE
OF TURKISHHOUSEHOLDS HAVE
28%A SMARTPHONE
OF TURKISHHOUSEHOLDS HAVE
46%A DESKTOP PC
2ND MOST ENGAGEDIN EUROPEAFTER THE UK(37.3H PER MONTH)
TURKEY HASONE OF THE
MOST-ENGAGEDINTERNET USER
POPULATION WITH 31 HOURSSPENT ONLINE
PER MONTH
HOURSHOURS3131
33%ISTANBUL REPRESENTS
70%TOP 10 CITIES REPRESENT
OF THE INTERNETCONNECTIONS
INTERNET USERS ARE CONCENTRATEDIN THE MAIN URBAN CENTERS
THE POPULATION OF CALIFORNIATHAT’S ALMOST
36MINTERNETPOPULATION :
75.5MPOPULATION :
DEM
OG
RA
PHIC
STURKISH
VIDEO GAMING MARKET OVERVIEW2013
