Farm-level Crisis Plan

Cindy CunninghamAssistant Vice President, Communications

National Pork Board 515-223-2600 ccunningham@pork.org

Do YOU Need a Farm-level Crisis Plan?• Good policy– Good for the company• Process makes the organization stronger

– Good for the people• They don’t have to guess what they should do• Everyone knows their role

– Good for the pigs• The process can expose potential vulnerabilities • Minimizes risk

Pork Industry Crisis PreparednessUnified Approach

• National Crisis Plan– Pork Board, NPPC, AASV, USMEF– Link in industry plan

• State Association Crisis Plan– Customizable to state association– Link in industry plan

• Farm-level Crisis Plan– Customizable to specific farm– Link in industry plan

• Show Pig Crisis Plan– Specific to shows and exhibitions– Link in industry plan

Pork Industry Crisis PlansThe Framework

• Tool to assist in assessing and responding– Not substitute for thought, judgment or experience

• Enhances our ability to:– Think clearly under stress– Make sound judgments– Bring valuable experience in devising/executing

response

• Every crisis is different

Steps In a Crisis • Assess the situation• Activate the crisis team appropriate to the need• Devise the response plan• Execute the response• Evaluate the response

Farm-level Crisis Response Plan Template

• Easy to access– Dynamic editable PDF form– Web-based at pork.org– CD/DVD– Print paper copy of completed template– Team members keep copies off-site and at home

Farm-level Crisis Response Plan Template

• Partner to Emergency Action Plan– Site-specific plan– Hazard plan– Maintenance and training– PQA Plus

Farm-level Crisis Response Plan

• Crisis Triggers– Situations are varied, but could come from:– Animal welfare issues– Air- or water-quality issues– Natural disasters– Foreign animal disease– Human health concerns– Community relations issues

Questions