Tom Conley and Cindy Cunningham - Protect, Prepare and Prevent: Securing Your Farm and Your...

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Farm-level Crisis Plan Cindy Cunningham Assistant Vice President, Communications National Pork Board 515-223-2600 [email protected]
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Protect, Prepare and Prevent: Securing Your Farm and Your Reputation - Tom Conley, CPP, CISM, CMAS, President and CEO, The Conley Group, Inc., Cindy Cunningham, National Pork Board, from the 2013 World Pork Expo, June 5 - 7, 2013, Des Moines, IA, USA. More presentations at http://www.swinecast.com/2013-world-pork-expo

Transcript of Tom Conley and Cindy Cunningham - Protect, Prepare and Prevent: Securing Your Farm and Your...

  • 1. Farm-level Crisis Plan Cindy Cunningham Assistant Vice President, Communications National Pork Board 515-223-2600 [email protected]

2. Do YOU Need a Farm-level Crisis Plan? Good policy Good for the company Process makes the organization stronger Good for the people They dont have to guess what they should do Everyone knows their role Good for the pigs The process can expose potential vulnerabilities Minimizes risk 3. Pork Industry Crisis Preparedness Unified Approach National Crisis Plan Pork Board, NPPC, AASV, USMEF Link in industry plan State Association Crisis Plan Customizable to state association Link in industry plan Farm-level Crisis Plan Customizable to specific farm Link in industry plan Show Pig Crisis Plan Specific to shows and exhibitions Link in industry plan 4. Pork Industry Crisis Plans The Framework Tool to assist in assessing and responding Not substitute for thought, judgment or experience Enhances our ability to: Think clearly under stress Make sound judgments Bring valuable experience in devising/executing response Every crisis is different 5. Steps In a Crisis Assess the situation Activate the crisis team appropriate to the need Devise the response plan Execute the response Evaluate the response 6. Farm-level Crisis Response Plan Template Easy to access Dynamic editable PDF form Web-based at pork.org CD/DVD Print paper copy of completed template Team members keep copies off-site and at home 7. Farm-level Crisis Response Plan Template Partner to Emergency Action Plan Site-specific plan Hazard plan Maintenance and training PQA Plus 8. Farm-level Crisis Response Plan Crisis Triggers Situations are varied, but could come from: Animal welfare issues Air- or water-quality issues Natural disasters Foreign animal disease Human health concerns Community relations issues 9. Questions