ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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Proposal for ZS Factory Customer Reception
Marketing, China ManufacturingMay 11, 2010
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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rupp
Contents
Procedures
Objective
Reference Information
Contacts
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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rupp
Easy learning for the new sales from TKE China Field and new Marketing Coordinator
To satisfy our customers during the reception by an executive and professional workflow
Objective &
Importance
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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Logistics Factory Visit
Problem Solving
• 3 days before (proposed)- Reception application
• 2 days before - Confirm the arrangement and budget
• 1 day before -Logistics (Pick-up and accommodation)
• 3 days before (proposed)- Reception application
• 2 days before - Confirm the arrangement and budget
• 1 day before -Logistics (Pick-up and accommodation)
• 1 day after - Build up the reception record - Submit the feedback to sales • Biweekly - Cost allocation and analysis for improvement
• 1 day after - Build up the reception record - Submit the feedback to sales • Biweekly - Cost allocation and analysis for improvement
• Pick-up
• Warm welcome
• Accompany the customers
• Write down the concerns from customers
• Pick-up
• Warm welcome
• Accompany the customers
• Write down the concerns from customers
Procedure Overview
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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Procedure…To be done by branch sales
Submit the Application
Check and Confirm
•Clarify the requirement and fill in the application form
•Submit to Marketing Dept. 3 days ahead of due date (proposed)
•Check and confirm the arrangement and budget
•Confirm by sales and GM
Accompany the tour
•Accompany with customers for the visiting
Cost Allocation
•Pay the cost based on the invoices through finance dept. between factory and RC (weekly)
Notes: Sales need to confirm with customers what they need to learn from factory tour, such
as if lead time and technology communication are required. And for the communication regarding service and price, we will leave it to Sales.
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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Procedure…To be done by Marketing Coordinator (ZS)
Receive the Application
Make Arrangemen
t•Make
preparation •cost
calculation (if happened)
•Forward the estimated cost to sales for confirmation
•Receive the confirmation from sales
•Logistics arrangement (meeting room, technical support etc.)
Accompany the tour
•Accompany with customers for the visiting
•Set up the reception record for filing
•Submit the customers’ concerns to sales after the reception
Cost Allocation
•Confirm the cost based on the invoices with sales (weekly)
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard
Procedure…Factory Visiting Route
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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rupp
Procedure…Factory Visiting Route
Note: Adjustment is needed according to customers’ visiting record(times)/ purpose / reception standard
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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EntranceEntrance
Showroom Showroom Workshop Workshop Lobby Lobby
•The deriver helps the security guard to give out the
visiting cards .
• Marketing coordinator gives welcome as the customer arrive
•Kindly remind the customers of no photos and safety instructions
•Visit the showroom
•Kindly remind the customers of no photos and safety instructions
•Visit the workshop
• Introduce the remote monitoring system
• See off
Lobby Lobby
Production Workshop Visiting Route
Procedure…Factory Visiting Route
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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1. Entrance
4. Workshop
5. Electric Workshop
(optional)
2.Lobby
3.Showroom
Procedure…Factory Visiting Route 1
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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6.Workshop
9. Remote monitor system
7. Lobby
8. Elevator 10. See off
Procedure…Factory Visiting Route 1
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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rupp
EntranceEntrance •The deriver helps the security guard to give out the visiting cards
•Marketing coordinator gives welcome as the customer arrive
Workshop Workshop Routine Routine
Lobby Lobby
•Kindly remind the customers of no photos and safety instructions
•Visit the workshop
•Kindly remind the customers of no photos
•Show the according to the set routine
•See off
Lobby Lobby 4th/2nd
meeting room 4th/2nd
meeting room
•Give PPT introduction
• Introduce the remote monitoring system
Procedure…Factory Visiting Route 2
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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1. Entrance
3. the 4th floor meeting room
4. Workshop
(optional)
2.Lobby
2. Lobby
Procedure…Factory Visiting Route 2
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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4.Workshop
(optional)
5..Electric workshop
8. Workshop 9. Showroom 10. See off
Procedure…Factory Visiting Route 2
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
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Corporate Hotel in ZS
Reference Information
Customer Reception Form1
Corporate Hotel in ZS2
Vehicle Management3
Jobsite Visit4Jobsite Visit
Notes: 1. ZS factory will only make the advancement payment on vehicle rent fee and
entertainment. Other expenses have to be borne by sales or customers.
2. Marketing Coordinator reserves the rights to propose other cars to sales if the car is not available.
3. Jobsite visit in SZ/GZ/ZS/Zhuhai can be provided to customers. But it must be confirmed with RC Service in advance.
Customer Reception Form
Vehicle type
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
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Contacts
Ms. Echo YeMs. Echo YeTel: +86 8991 8033Mobile: +86 158 205 38342Email: [email protected]: tkecfechoye
Ms. Josie HaiMs. Josie HaiTel: +86 23339783Mobile: +86 13631142610Email: [email protected]: tkecfjosiehai
Ms. Lulu Ye Ms. Lulu Ye – responsible for the logistics arrangementTel: +86 23339778Mobile: +86 1354995552Email: [email protected]
ThyssenKrupp Elevator 蒂森克虏伯电梯 T
hyss
enK
rupp
Thanks for your attention
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