Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction...
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Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction chyll; 21.04.2006; 1 Introduction chyll One concept for our business Thomas Bekel Düsseldorf, 21.04.2006
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Transcript of Ein Unternehmen von ThyssenKrupp Services ThyssenKrupp Materials Europe ThyssenKrupp Introduction...
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 1
Introduction chyllOne concept for our business
Thomas BekelDüsseldorf, 21.04.2006
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 2
Agenda
1. The idea „chyll“
1.1 Product/system
1.2 Brand name and strategy
1.3 Participating companies
1.4 Target groups
2. Ad materials and promotion
3. Calculation of prices and costs
4. Sales and profit expectations
5. Next steps
5.1 Timing schedule
5.2 Cooperation with Röhm/Degussa
5.3 Control of success
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 3
1. The idea „chyll“1.1 Product/system
Product PCS (= Panel Connecting System)
Supplier/owner of licence
Company Frank, Bad Kreuznach (Germany)
Ein Unternehmen von
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ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 4
Product information
•Components
•Installation Possibilities
•Light solutions
•chyll secure
•benefits of the chyll system
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 5
Components
connecting fittingsProfil types: Fineline - SoftlineCorner jointsAngle-node
panels – cutted and milled/profiledPlexiglas, Trespa, Dibond, MDF... as of 6mm thickness
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 6
Installation Possibilities
• Free-standing
• Integrated
• Wall fastening
• Hanging
• With/without sockets
• With/without doorway
• With/without inserted floor
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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Introduction chyll; 21.04.2006; 7
Light solutions
a) Easy solution, cheapmilk-glass lamp DIY store – for everyone, app. 15€
b) Easy solution, more expensiveLED-lamp – uniform illumination, different colours DIY store + Electronic trade – for everyone, app. 250€
c) Complex solutionspecific installation via certified and specialized firme.g. neon tube with LED control: app 1.700€
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
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rupp
Introduction chyll; 21.04.2006; 8
chyll secure
available on request security systems / alarm device
with regard to museums, exhibitions etc.
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 9
Benefits of the chyll system
Practical system benefits
• No gluing, no screwing – just slot in together etc.• Easy to dismantle, highly suitable for travelling
exhibitions• Components can be changed and replaced as required• Extremely stable and dust-proof• Custom dimensions available on request• Can be combined with varying materials of varying
thickness• Broad range of colours and surface finishes
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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Introduction chyll; 21.04.2006; 10
Benefits of the chyll system
Unlimited combinations
• Hanging• Standing• Fixed to a ceiling or wall• Integrated in showcase systems
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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Introduction chyll; 21.04.2006; 11
Benefits of the chyll system
Aesthetic benefits
• No visible glue spot or finishing traces, such as polishing marks
• Ideal conditions for attractive lighting objects and designer lighting
• High visual attactiveness due to patented profile system in a fine, sophisticated design
• Recipient of the reddot design award 2005
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 12
Benefits of the chyll system
Universial application
• Classical showcase• Furniture item• Lighting object or design lighting• Display in advertising and POS in trade fairs and retail
outlets• For presenting exhibition objects in museums• Private living quarters• Etc.
See examples
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
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rupp
Introduction chyll; 21.04.2006; 13
Benefits of the chyll system
Cost benefits
• Chyll is the best alternative to glass:Averages less than 50% of the cost of individually built glass showcases
1. The idea „chyll“1.1 Product/system
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 14
1. The idea „chyll“1.2 Brand name and strategy
Brand name Establishment of a new, TRK brand nameDemocratic vote chyll
Strategy European concept Exploit synergies
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 15
1. The idea „chyll“1.3 Participating companies
country/ companyBeneluxOWRöhmDenmarkRiasGermanyCPDKönigOWK FranceCPF
country/ companyItalyRöhm
AustriaInterlux
SwitzerlandAlfaplast
Spain/ PortugalCPESPlexi
HungarianFerroglobus
Europeanmarket
presence
13 TRK/TKSc companies
63 locations
121 sales reps for chyll
Ein Unternehmen von
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Introduction chyll; 21.04.2006; 16
chyll-distribution
SwitzerlandFrance
Germany
BeNeLux
Denmark
Spain
ItalyPortug
al
HungarianAustria
1. The idea „chyll“1.3 Participating companies
Ein Unternehmen von
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Introduction chyll; 21.04.2006; 17
1. The idea „chyll“1.4 Target groups
Traditional market development (commodities)
Manufacturer
Sales partner
Shopfitter
Construction comp.for exhibition
plastics-fabricator
carpenterjoiner
trader
Investor end-consumer
They offer all kinds of materials –switch to alternatives
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Introduction chyll; 21.04.2006; 18
Active search for
new materials(unusual)
IST-SITUATION
Investor end-consumer(Blue-Chip-Firma, branded companies, Retail-chains)
Sales partner
Architect / Designer / Ad. agency
Decision maker (e.g. Marketing-Manager) they look for new ideas related to shops, events, exhibitions...
tendering
fabricator
quote Purchase
Productpresentation
+quote
Su
ccess
ful l
mar k
et
ap
pr o
ac h
es
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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Introduction chyll; 21.04.2006; 19
Agenda
1. The idea „chyll“
1.1 Product/system
1.2 Brand name and strategy
1.3 Participating companies
1.4 Target groups
2. Ad materials and promotion
3. Calculation of prices and costs
4. Sales and profit expectations
5. Next steps
5.1 Timing schedule
5.2 Cooperation with Röhm/Degussa
5.3 Control of success
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 20
2. Ad materials and promotionOverview
customer mailing
imagefolder
cube samples + bags
construction guide
exhibitions/trade fairs
www.chyll.eu
Ein Unternehmen von
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ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 21
customer mailings
Customer mailing (Europe): 20.500 pcs;
chyll-Music-CD (Europe): 3.000 pcs;
quantities
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 22
imagefolder
imagefolder (Europe): 20.000 pcs; quantities
Ein Unternehmen von
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ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 23
cube samples + bags
bags (Europa): 500 Stckcube samples (Eu): 192 pcsper sales rep and office employee= 1 bag + 1 cube samplequantities
Further cube samplesSpecial price until 30.09.06:49,00€ plus value added tax
Ein Unternehmen von
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Introduction chyll; 21.04.2006; 24
cube samples + bags
Ein Unternehmen von
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ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 25
Construction guide
As and when required:
File to print outquantities
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 26
Exhibitions/trade fairs
Event 1
exhibitor:TRK (OW/König)
PASSAGEN; cologne(belonging to imm 2006)
timing16. – 22.01.2006
Event 2
exhibitor:Röhm/Degussa
Light & Building; FFM
timing23. – 27.04.2006
Event 3
exhibitor:RIAS A/S
SFF: Skandinavische Möbelmesse
timing04. – 07.05.2006
ff.
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Introduction chyll; 21.04.2006; 27
www.chyll.eu
CONTENTS
• 7 languages
• contacts to all participating TRK companies
• product/system information
• applications
• price calculation
• „create your own chyll“
Ein Unternehmen von
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Introduction chyll; 21.04.2006; 28
country/ company staff locations sales rep inhouse Kundenmailings (+CD´ s) Imagefolder cube samples / bags construction guide
forchyll for chyll according to announced no. Referenz: ADMreference to sales reps + inh
BeneluxOWK (Be, Lux)* * * 31 1 3 1 1.760 1.000 4 1
Röhm (NL) 11 2 3 1 1.616 1.000 4 1Denmark
Rias 93 1 5 2 1.500 1.000 7 1Germany
CPD 246 16 34 14 1.600 4.000 48 1
König 56 3 4 3 1.500 1.000 7 1OWK 368 14 14 14 2.000 2.000 28 1
FranceCPF 122 10 24 10 2.000 3.000 34 1
ItalyRöhm 29 2 7 3 500 1.000 10 1
AustriaInterlux 60 3 5 5 2.865 1.000 10 1
SwitzerlandAlfaplast 7 1 3 1 1.000 1.000 4 1
Spain/ PortugalCPES 21 2 3 1 500 1.000 4 1Plexi 68 7 10 10 3.000 2.000 20 1
HungarianFerroglobus (nur Kunststoff) 23 1 6 6 520 1.000 12 1
Total: 1.135 63 121 71 20.361 20.000 192
chyll-tools per company*
2. Ad materials and promotionOverview quantities
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 29
Agenda
1. The idea „chyll“
1.1 Product/system
1.2 Brand name and strategy
1.3 Participating companies
1.4 Target groups
2. Ad materials and promotion
3. Calculation of prices and costs
4. Sales and profit expectations
5. Next steps
5.1 Timing schedule
5.2 Cooperation with Röhm/Degussa
5.3 Control of success
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 30
3. Calculation of prices and costs- costs
„Du mußt Geld ausgeben, wenn Du welches verdienen willst.“„You have to invest money, if you want to earn money.“
Titus Maccius Plautus
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Introduction chyll; 21.04.2006; 31
Frank Röhm/Degussa
TRK central companies TRK
BREAKDOWN OF COSTS
3. Calculation of prices and costs- costs
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 32
See excel-sheet for calculation
No written exclusive sales rights
Frank does not enter the market actively
Frank has existing customers related to museums
Frank does never fall below the minimum sales price TRK
3. Calculation of prices and costs- costs
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 33
Agenda
1. The idea „chyll“
1.1 Product/system
1.2 Brand name and strategy
1.3 Participating companies
1.4 Target groups
2. Ad materials and promotion
3. Calculation of prices and costs
4. Sales and profit expectations
5. Next steps
5.1 Timing schedule
5.2 Cooperation with Röhm/Degussa
5.3 Control of success
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
hyss
enK
rupp
Introduction chyll; 21.04.2006; 34
4. Sales and profit expectations
1,014
2
3,042
3,84
0,253
0,507
0,76
0,951
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
Mai 06 - Apr 07 Mai 07 - Apr 08 Mai 08 - Apr 09 Mai 09 - Apr 10 Mai 10 - Apr 11
0
0,2
0,4
0,6
0,8
1
1,2
Umsatz Mio €
Ertrag Mio €
Pen
etr
ati
on
Intr
od
uct
ion
turnover Profit
Ein Unternehmen von
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enK
rupp
Introduction chyll; 21.04.2006; 35
Agenda
1. The idea „chyll“
1.1 Product/system
1.2 Brand name and strategy
1.3 Participating companies
1.4 Target groups
2. Ad materials and promotion
3. Calculation of prices and costs
4. Sales and profit expectations
5. Next steps
5.1 Timing schedule
5.2 Cooperation with Röhm/Degussa
5.3 Control of success
Ein Unternehmen von
ThyssenKruppServices
ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 36
5. Next steps5.1 Timing schedule
activity
www.chyll.eu
finalisation of ad materials
sales presentations
start sales activities TRK(according to individual timing)
Jun 06 Jul 06 Sep 06Mrz 06 Apr 06 Mai 06 Aug 06
= activity
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Introduction chyll; 21.04.2006; 37
integration chyll in PLEXIGLAS-Newsletter(edition: 10.000 Stck.)
5
integration chyll on PLEXIGLAS homepage(app. 15.000 visitors a month)
4
chyll product story in PLEXIGLAS-customer magazine (ed.: 20.000 Stck)
6
customer mailing: sponsoring of material (150sqm PLEXIGLAS Satinice DC)
1
cube samples: sponsoring of material(13 sheets XT transparent, 6mm)
2
Light & Building: chyll presentation(stand Röhm; 23.-27. April 06)
3
contents
cooperation
Röhm - TRK
5. Next steps5.2 Cooperation with Röhm/Degussa
Ein Unternehmen von
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ThyssenKrupp Materials Europe T
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rupp
Introduction chyll; 21.04.2006; 38
Frank
Participatingcompanies
PM-IT. Bekel
5. Next steps5.3 Control of success
