This is Rotherham!
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District Profile – Sport, Health & Physical Activity
Rotherham• Rotherham’s People• Rotherham’s Health• Rotherham’s Sport & Physical Activity
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Rotherham’s People
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Rotherham’s People• Population of 257,700 (2011 census)• Projected slight rise overall• Decline is all working age groups, rises in 0-19 & 65+
2011 2012 2013 2014 2015 2016 201790%
95%
100%
105%
110%
115%
0-19 20-29 30-49 50-64 65+ Total
Year
Proj
eted
% o
f 201
1 po
pula
tion
Source: Office of National Statistics, Sub National Population Projections: 2011-2017
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Rotherham’s People• Majority white population
– white 93.6%– non-white 5.5%
• Unemployment higher than nation and the region
• Deprivation– 6 out of 26 in Yorkshire & Humber– 53 out of 353 in England
Rotherham Yorkshire & Humber
England
% of economically active unemployed
10.7 9.8 8.1
Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010
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Deprivation
Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Rotherham’s Health
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Rotherham’s HealthLife expectancy by gender
GeographyLife Expectancy
Male Female
Rotherham 78.0 82.1
Yorkshire and the Humber 78.3 82.2
England 79.2 83.0
Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years
• Life expectancy for both male’s and female is significantly lower in Rotherham than nationally and males life expectancy is also significantly lower than the regional average
• Life expectancy in Rotherham ranges by 10.2 years from most to least deprived areas for men and by 6.4 years for women
Public Health England – Local Health Profile 2013
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Rotherham’s Health: Causes of DeathPhysical Activity can lower risk
Condition preventable through physical activity
Current annual deaths
Number preventable if 100% active
Number preventable if 75% active
Number preventable if 50% active
Number preventable if 25% active
Conronary Heart Disease
805 91 62 34 5
Breast Cancer (new cases)
170 35 24 13 2
Colorectal Cancer (new cases)
132 27 18 10 2
Total 1,199 219 150 81 13
Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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Rotherham’s Health: Obesity
Data from 2012 ‘Health Profiles’
Rotherham Yorkshire and the Humber England0%
5%
10%
15%
20%
25%
30%
27.6%26.3%
24.2%
21.6%
19.2% 19.0%
Proportion of the Adult & Child population that are obese
Adult Obesity Childhood Obesity
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Childhood Obesity
Significantly lower than National Average; Significantly higher than National Average; No significant difference
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/1315
20
25
30
35
40
Reception: Prevelance of overweight (including obese)Linear (Reception: Prevelance of overweight (including obese))Year 6: Prevelance of overweight (including obese)Linear (Year 6: Prevelance of overweight (including obese))
Year
% o
f pop
ulati
on
Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Significantly lower than National Average; Significantly higher than National Average; No significant difference
2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/135
7
9
11
13
15
17
19
21
23
Reception: Prevelance of obesity Linear (Reception: Prevelance of obesity)Year 6: Prevelance of obesity Linear (Year 6: Prevelance of obesity)
Year
% o
f pop
ulati
on
Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Excess weight in adults
Geography Prevelance of overweight adults (%)
England 63.8
Yorkshire & Humber 65.4
Rotherham 65.3
Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Adult Obesity
Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Rotherham’s Health: Cost of InactivityGeography Total Cost Cost per 100,000
populationRotherham £5.28m £2.13m
Yorkshire and Humber £93.16m £1.76m
England £944.29m £1.82m
% of population active
Preventable Deaths 40-79
100 219
75 150
50 81
25 13
Total number of deaths 40-79 = 1,199
% of population active
Preventable cases 40-79
100 1,549
75 1,063
50 577
25 90
Total cases of diabetes 40-79 = 11,270
Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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Rotherham’s Sport & Physical Activity
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Physical Activity Levels
Rotherham
South Yorkshire
Yorkshire
National
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
52.4%
53.0%
55.3%
56.0%
33.6%
32.1%
30.3%
28.5%
150+ mins 90-149 mins 30-89 mins <30 mins
% of population
Source: APS 7 Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Participation 1x30
2005/06 (APS1) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)28%
30%
32%
34%
36%
38%
40%
England* Yorkshire* South Yorkshire* Rotherham*
Year
1x30
par
ticip
ation
rat
e
*Significant difference between APS 1 & APS 6/7Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Nearest Neighbour Comparison
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)26%
28%
30%
32%
34%
36%
38%
Year
1x30
par
ticip
ation
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Participation (N18) 3x30
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)18%
20%
22%
24%
26%
28%
England* Yorkshire* South Yorkshire* Rotherham*
Year
3x30
par
ticip
ation
rat
e
*Significant difference between APS 1 & APS 6/7
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Nearest Neighbour Comparison
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)16%
18%
20%
22%
24%
26%
Year
3x30
par
ticip
ation
rat
e
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
3x30 Participation
Source: Sport England Small Area Estimates Tool (APS 3&4) Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Male & Female Participation – Current State
*Significant difference between male and female participation
England* Yorkshire* South Yorkshire* Rotherham0%
5%
10%
15%
20%
25%
30%
35%
29.80%30.80%
32.00%
28.80%
22.40% 23.30% 22.50% 22.80%
Male Female
Area
3x30
par
ticip
ation
rat
e (A
PS7)
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Male & Female Participation – Trends
2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7)12%
14%
16%
18%
20%
22%
24%
26%
28%
30%
Male Linear (Male) Female Linear (Female)
Year
3x30
par
ticip
ation
rat
e (R
othe
rham
)
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Emerging PatternParticipation Deprivation
Obesity
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Who’s Participating
5%
15%
25%
35%
45%
55%
65%
75%
Higher socio-economic groups Lower socio-economic groups
Age →
1x30
par
ticip
ation
rat
e
Ben
Jamie
Chloe
Leanne
Helena
Tim
Alison Jackie
Kev
Paula
Phillip
Elaine
Roger & Joy
Brenda
Terry
Norma
Ralph & Phyllis
Frank
Elsie & Arnold
Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Leanne• 72% of this segment would like to do more sport
compared to 52% of all adults• Swimming 27% & Keep Fit/Gym 14% most in
demand• Motivations – Enjoyment 44% & Keep Fit 34%• Barriers – Health 41%, Work Commitments 35% &
Other (left school, economic issues etc.) 25%• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and entertaining way
Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
Attitudes & Behaviour towards sport
More Less The Same0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
22.18%26.64%
51.17%
Change in Behaviour
Health/In
jury/Disa
bility
Work
Commitments
Lack
of Tim
e
Family
Other (left sc
hool etc.
)0%
10%
20%
30%
40% 37.52%
20.44%
12.48%7.45%
22.12%
Reason for doing less sport
To Keep Fit
To Loose
Weight
To Take Child
ren
To Meet w
ith Frie
nds
To Train/Compete
To Improve
Perform
ance
Just Enjoy I
t
To Help Injury/
Disabilit
y0%
10%
20%
30%
40%
30.48%
6.99% 8.50%12.13%
2.34% 4.03%
36.74%
1.90%
Motivations for doing sport
Longer O
pening Hours
Better Facil
ities (eg. C
afé)
Better Playin
g Facilities
People to G
o With
Improve
d Transport
etc.
Help with
Childca
re
Less
Busy
Cheaper Admiss
ion
More Free Time
0%5%
10%15%20%25%30%35%40%45%
What would make you do more sport?
Source: Sport England Market Segment Tool Copyright SYSport 2014 - www.sysport.co.uk - [email protected] - 0114 223 5674
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