T H I N K Y O U ' R E C U T O U T F O R D O I N G S O C I A L M E D I A M O N I T O R I N G ?

Make Listening a Habit“When people talk, listen completely. Most people never listen.”

- Ernest Hemingway

T H E C O N C E P T O F B R A N D H A S C H A N G E D .

B E C A U S E Y O U A R E N O L O N G E R I N C O N T R O L .

Y O U M I G H T N O T B E P R E S E N T O N S O C I A L M E D I A . !B U T P E O P L E A R E TA L K I N G A B O U T Y O U A N Y WAY.

T H E I D E A O F Y O U R E X I S T E N C E I S N O L O N G E R I N Y O U R C O N T R O L .

- Y O U K N O W W H O .

“If your brand has not been tweeted then it doesn’t exist”

O N AV E R A G E

4 0 0 M

T W E E T S W E R E S E N T E V E R Y D AY

I N 2 0 1 3 .

T H AT ’ S J U S T T H E T I P O F T H E I C E B E R G .

C O N S I D E R I N G T H E E N T I R E S E T O F S O C I A L N E T W O R K I N G S I T E S T H AT E X I S T S O U T T H E R E .

S O C I A L M E D I A I S B E C O M I N G A R E F L E C T I O N O F O U R S O C I E T Y. !

A M I R R O R O F O U R G E N E R AT I O N .

L O O K I N G AT T H E M I R R O R I S N O T A S I G N O F VA N I T Y .?

B U T A P R O C E S S O F S E L F R E A L I Z AT I O N .

I T D O E S N ’ T M AT T E R W H O Y O U A R E ?

A R T I S T, L E A D E R , I N N O VAT O R O R A N E D U C AT O R .

Y O U H AV E T O L I S T E N T O T H E W I N D T O K N O W T H E D I R E C T I O N O F F U T U R E .

A S T H E D I R E C T I O N N E V E R R E M A I N S T H E S A M E .

– @ S X S W

“Social Media isn’t about creating a Great Brand. It’s about acting as if

you already have one. “

T O A C H I E V E T H I S , Y O U N E E D T O L I S T E N .

L I S T E N T O E V E R Y T H I N G F R O M A N Y W H E R E T H AT

A F F E C T S Y O U .

M A K E L I S T E N I N G A H A B I T.

E M B E D I T I N Y O U R # C U LT U R E C O D E

D O N ’ T J U S T C O N TA I N W H AT Y O U L I S T E N .

A C T O N I T.

O N C E Y O U A R E I N T H E F L O W. Y O U W I L L E X P E R I E N C E T H E

I M PA C T O F L I S T E N I N G .

T H E T R U E I M PA C T C A N N O T B E M E A S U R E D T H R O U G H N U M B E R S .

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B U T I T I S E X P E R I E N C E D , W H E N Y O U F E E L , Y O U A R E I N C O N T R O L O F Y O U R B R A N D .

S TA RT L I S T E N I N G .

S O C I A L B U S I N E S S I N T E L L I G E N C E

www.simplify360.com

K N O W M O R E A B O U T S I M P L I F Y 3 6 0 S O C I A L M E D I A M O N I T O R I N G

Make Listening a Habit“When people talk, listen completely. Most people never listen.”

- Ernest Hemingway