The Role of Privacy In Realizing the Full Potential of IOT
Ian Ferguson
VP Worldwide Marketing and
Alliances
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The Future is Hard to Predict
“Computers in the future
will weigh no more than 1.5
tons.”
Source: Popular Mechanics magazine, 1950
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IoT is Going Everywhere
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The Promise of IoT
Wirelessly connected trash cans communicate when they need to be emptied
Optimized bin collection has saved number of shifts city needs to work
City of Philadelphia estimate about $1M a year in savings
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Big Data Starts with Little Data
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Roger W Haworth [GFDL
(http://www.gnu.org/copyleft/fdl.html) or CC
BY-SA 4.0
(http://creativecommons.org/licenses/by-
sa/4.0)], via Wikimedia Commons
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$20 Million Later …
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Hacking But Not as We Know it
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Attribution: Kimco
Reality
HACKED
Roger W Haworth [GFDL
(http://www.gnu.org/copyleft/fdl.html)
or CC BY-SA 4.0
(http://creativecommons.org/licenses/
by-sa/4.0)], via Wikimedia Commons
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Trust Principles for an IoT World
Customers will demand simple explanations of how their data will be
used and protected
Transparency is key
Data has value. But only if it is shared
Industry needs to earn the right to derive value from data by
demonstrating integrity and trust, and sowing the benefits to the public
from data usage
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Predictive Analytics…Can Be Useful Or….
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Data Transparency and Customer Empowerment
Start from the assumption that an individual has rights over data
collected about them
Promote maximum transparency about what data is collected and how it
will be processed and handled
Where feasible, this is at instant when individual is considering whether
and how to engage with a digital service
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Re-identification of Anonymized Data
Using anonymized data to find individuals in public datasets by searching
personal identifiable information (PII) hidden in the dataset
Researchers able to identify two users from “anonymized dataset” posted by Netflix
Whitfield institute able to re-identify 50 individuals who submitted personal DNA
information in genomic studies
This is going to require companies to be more aware of what is possible
in terms of identification
Potentially need to contract in “re-identification experts”
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Summary
IOT needs sharing, sharing needs trust, trust needs security
Discussion around IOT has to shift from what data is gathered and how it
is communicated to how data is used
Transparency is critical
This needs to be planned from start as opposed to attempting retrofit
strategies on deployed platforms
Expertise needs to be deployed in ensuring anonymized data stays that
way
Thank
You
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