CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Amazon Gift Card Giveaway
I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● Types of Ads ● Targeting
Demographics, Interests & Behaviors
● Creating the Ads ● Reporting
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Facebook Advertising Policies
https://www.facebook.com/policies/ads/#overview
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
You Need a Business Page
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Types of Ads
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Pixel Conversion
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
3 Steps to Any Ad
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Audiences
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics
● Education (Level, Fields of Study, Schools, Years in School)
● Ethnic Affinity (African American, Asian American, Hispanic, etc.)
● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X,
Millennials) ● Home (Ownership, Type, Household Composition)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics Cont.
● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved)
● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.)
● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office
Types)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Interests
● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Behaviors
● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior
● Residential Profiles ● Seasonal & Events ● Travel
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Connections
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Set your Budget
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Set your Schedule
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Type of Ad (Point to Website)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Ad Content
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
20% Text Policy
https://www.facebook.com/policies/ads/#text_in_images
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting Continued
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Website Remarking
https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/
http://www.meetup.com/DFW-Online-WordPress-Users-Group/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Next Webinar: Conversions
● http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/events/228068124/
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
What Do you Want to Learn?
http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/messages/boards/thread/49563983
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Amazon Gift Card Giveaway
I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]
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