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Page 1: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

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The Nature and Scope of MarketingHunt, Shelby D.Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Globalpg. 17

Page 2: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: The Nature and Scope of Marketing Hunt, Shelby D. … Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; 40, 000003; ABI/INFORM Global pg. 17

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.