JESSICA L HUNT

A frE SH A p p roACH To

m A r k E T I N gCommUNICATIoNSIdENTITy+BrANdprINT+wEB dESIgN

THE mArk of effective communication is

found in intelligent writing, collective identity, good

design, and a well-practiced (or preternatural)

ability to interest your audience in the conversation.

This book serves as an archive of my practice in

each, as well as a measure of experience as I grow.

Each piece of content, editorial design, graphic,

photography, typography, and experience within

represents individual fields of my capabilities and

interests. I hope you enjoy reading.

THANK YOU,

AUGUST 2012

cONTeNT ideNTiTY WeBSiTe PRiNT deSiGN

When I met Dave Cooper, a former US Marine

Corps Infantry Officer, he was beginning to build

a defense system technologies company from the

ground up. Dave wanted to provide a professional

brand message that appealed to potential clients

while piquing the interest of potential hires, too.

Together we developed Anglicotech’s full company

identity, website, and supporting print materials

that have since attracted both Dave’s workforce

of top-notch engineers and multiple multi-million

dollar government contracts as Anglicotech grows

beyond its startup roots into a true industry leader.

A key website section is Anglicotech’s career

opportunities page, which recently saved the

company more than $20,000 in recruitment fees for

a high-profile position. Additional responsibilities

include writing articles, blog posts, company news

items, and the company newsletter.

Two years, ongoing

ANgLICoTECH

cONTeNT ideNTiTY PRiNT deSiGN TRAcKiNG

cURReNT mARKeTiNG cOORdiNATOR, ATlANTA

W.G. Yates and Sons Construction Company

(Yates) is a family-owned general contractor of

8,000 employees with seventeen divisions located

strategically across the southeast. My work as

Atlanta’s marketing coordinator includes technical

writing, layout and production of all proposals and

presentations; design and production of collateral

material; planning and organization of events;

internal communication initiatives; identification

and tracking of prospective projects and clients;

updating the company website; and supporting

division business development and Vice President

in all marketing activities.

A first project with the company involved a

complete branding update of company collateral,

specification sheet and resume formatting, and

presentation design.

Eight months, ongoing

w.g. yATES ANd SoNS CoNSTrUCTIoN CompANy

PRiNT deSiGN cONTeNT PHOTOGRAPHY FiNe ART

The Georgia Institute of Technology’s nationally

ranked School of Civil and Environmental

Engineering is the third largest civil engineering

school in the United States. I comprised a design

office of one. What began as an internship in

graphic design grew to a assisting a full renovation

of the school’s brand identity and supporting

documents, and pioneering the school’s widely

distributed annual report, budding social media

campaign, and graduate recruitment program.

Key responsibilities included assistance in

developing ideas and concepts for publication,

writing articles and newsletters, producing

graphics and fact sheets, photography, facilitating

in organization of promotional events and special

projects, assisting with website content, and

creating commissioned fine art, as well as attending

communications meetings, campus events and

lectures relating to the communications field and

the School as a whole.

Two years

THE gEorgIA INSTITUTE of TECHNoLogy

W e B S i T e S T Y l e A N d T H e m e

I first met Anna and Steve Tolan at their wildlife

education centre in Mfuwe, Zambia last summer.

Their hospitality was as remarkable and rare as

their passion for creating real change in the world

around them - working to educate children in rural

Zambia about the benefit of wildlife conservation

and power of an education. Between bush walk,

conservation studies with local children, and

evening tea with hippos, Anna and I began planning

a redesign of the existing Chipembele website - with

frequent input from Betty, an orphaned baboon,

and Changa, a rafter-dwelling bush baby.

Once back in the United States, I began building

a new site in Drupal, with frequent Skype meetings

between Anna in Africa and Jude, the Centre’s in-

house Graphic Designer, in Australia. Across three

continents, we built Chipembele’s new site from the

ground up. Jude and Anna are able to update the

site on their own time (zone!) instead of sending

any web updates to a designer in South Africa for

review - allowing greater flexibility and growth.

Four months

CHIpEmBELE wILdLIfE EdUCATIoN TrUST

ideNT iTY WeBS iTe PReSeNTAT iON

The physical damage and human casualties

resulting from the January 12, 2010 earthquake in

Haiti i l lustrate the devastating impact of natural

hazards on communities that are not adequately

prepared. The Caribbean is a region with an

unusually high exposure to both earthquakes and

hurricanes, and Georgia Institute of Technology’s

Caribbean Hazard Assessment Mitigation and

Preparedness (CHAMP) project was formed to

minimize the impact of these events.

A multi-disciplinary project bridging several

schools within the Institute, CHAMP required

organization identity, website development and

design, and presentation design. The project

is a continued responsibility as CHAMP research

continues to grow.

Eight months, ongoing

CArIBBEAN HAzArd ASSESSmENT mITIgATIoN ANd prEpArEdNESS

WeBSiTe PHOTOGRAPHY cONTeNT

Frequently spoken of by experts as one of the

greatest wildlife sanctuaries in the world, South

Luangwa National Park is Zambia’s number one

wildlife destination. Upon visiting the park, I soon

learned that although the reserve was home to

sixty species of animals and over four hundred

bird species, it offered no photos or web presence

to host its rare and wonderful wildlife.

My job since has been to capture the park’s

incredible fauna through a camera lens and share

these animals through designing, developing,

writing for, and curating a park website. I am

responsible for all content and site maintenance

from Atlanta.

Three months of ini t ial development, ongoing

SoUTH LUANgwA NATIoNAL pArk

Saint mark'S NUrSEry SCHooL

dILUzIo, INC

THE CAmpUS STyLE

l O G O W e B S i T e Nursery school in

New Canaan, Connecticut is competitive

business. With many area options, a

successful web presence is essential

to meeting enrollment goals, especially

for St. Mark’s Nursery School (SMNS), a

growing pre-school that needed a new

website before school registration started.

Meeting the deadline, SMNS’s site includes

internal interaction - parents can add and

share secure contact information, and

staff can regularly update news, events,

and calendars with photos, videos, and

newsletters through the site’s content

management software, Drupal. SMNS

also received a fresh logo to reflect the

school’s new growth and leadership.

Saint mark'S NUrSEry SCHooL

i d eNT iTY WeBS i Te Meaning “of

light” in Italian, the Di Luzio Family has

founded a namesake electrical contracting

company in Pacifica, California - well-

reviewed and expanding throughout the

Bay area and beyond. Di Luzio, Inc was

unhappy with a former web developer who

left their site with broken Flash galleries

and unfinished business, and found an

atypical solution in cross-country design.

Together, we’ve created new logos and

a fresh website that reflects the well-

established, friendly vision of the company.

PHOTOGRAHY cONTeNT The Campus

Style delivers creme de la creme of campus

fashion, music, entertainment, and all things

fresh to over two dozen college chapters.

Founded at my alma mater, Georgia Tech,

I served as a contributing writer and

photographer during initial development,

in which The Campus Style evolved into

a blogging network with a large, youthful

audience. The site serves as a meeting

place for a group of like-minded students

to share their favorite finds with their own

campuses and other collegiate chapters.

dILUzIo, INC

THE CAmpUS STyLE

THANk y o U !

w w w . J E S S H U N T . C o m

AUGUST 2012