The In’s & Out’s:Lead Generation in Travel Healthcare
By Oliver Feakins
What we’ll cover: • What are “lead
generation” sites, anyway?• Job board basics• How the travel healthcare
industry uses them• The myths about job sites• Privacy concerns
A little about me:
• President of • Founder of an Internet
Marketing Agency• 10+ Years experience in
healthcare staffing
Lead Generation
What is “lead generation?”
• Capturing interest or inquiry into a database for the purpose of increasing sales, connecting people and services, or conducting research
Largest niches in lead generation:
Ones you’ve heard of…
The importance of lead generation
• Market driven• Mutually beneficial• Saves time for users & companies• Helps provide info for both parties• Provides a competitive environment for
job options• Helps build staffing companies by
feeding them qualified healthcare practitioners at their request
The Lead Generation Stigma
Bad practices that give lead gen a bad name:
• Spammy sites• Sites that sell info• No contact info• No credibility• Sites that disguise ownership
Bad Industry Practices
1. Only values leads2. Has no trust signals3. Doesn’t post fresh jobs4. Doesn’t show indication
of receiving information5. Lacks transparency
Social Media’s influence in Lead Generating
Data Partnerships
Linked In Recruiting
Thought Content Leadership
Let’s talk about Job Boards
“What exactly is a job board?”
• Online resource for job seekers to find jobs
• Employers pay fees to use• Connect job seekers to
employers• Advertising tool for job
openings• Large database of jobseekers
A brief job board timeline…
• 1994: Monster & CareerBuilder launched
• 1995: Craigslist launched
• 2000: Boom in niche JB sites
• 2003: LinkedIn launched
The Pros & Cons of nurse JBs
Pro’s• Easy job access• Choice• Variety• Multiple applications at
once• More specific search• Saves time for job seeker
Con’s• Uncertainty about where
info goes• Freshness of jobs• Sometimes no response
back• Unwelcomed responses• Lack of personalization
Job boards are lead gen sites
Healthcare Specific Job Boards
Healthcare specific job boards
• Medical job boards are the #3 most popular niche
• They typically are more focused and filtered for the modern day healthcare professional
Job boards are useful for healthcare practitioners
• JBs save time• Can be done on-the-go• Wider net• Flexibility to choose• Receive more offers with less
effort• Adds an element of
competitiveness
A good healthcare job board…1. Offers more than just
jobs and applications2. Demonstrates
trustworthiness3. Shows where your
information is actually going
4. Keeps in reach
What About My Privacy!
Gauge site trustworthiness:• Read terms of service/privacy policy• Check for a transparent client list• Legal disclaimer near apply button• Listed phone number, contact us page, and/or
email• Belonging to trade organizations (Pan
Travelers, IAWEWS,etc.)• Participation in industry tradeshows (like this
one!)• Active on social media• BBB accreditation
Is the site invested in the industry?
• Informative resources• Articles/blogs• Reviews• Tools• FAQs• User generated content• Resources for students (scholarships,
schools,etc.)
Why do Agencies Need Job Boards and lead generators.
Job boards are vital to recruiters
• 1 in 5 external hires found on JBs
• Larger audience see jobs• More nurses find placements• Job boards help promote
agencies to travel healthcare practitioners even if they don’t apply
Healthcare agencies offer their own job boards
• Agencies have similar “look”– Quick application forms– Job listings
• Some staffing agencies use private lead generation sites– More promotion– Distributing leads to their
multiple brands
Agency private lead generation:• Agencies use the same lead
generation techniques as job boards
• Some of them distribute to multiple brands making them the same as lead generators
• A select few also distribute them to partner agencies
Which job search method is right for you?
• Job alerts– Save time waiting & let the jobs be sent to you
• Personal searching– Digging through the web finding the perfect job
you want to apply for• General application– Broadcast your availability and preference to a
small group of highly rated companies and let them compete for your talents.
Popular communication methods:
• Email• Phone• Texting (automated job alerts)• Mail• Retargeting• Search Ads• Promoted Content
How to delete yourself from a lead generation source:
• Ask for removal– Call the number provided– Look for email on contact us page– Email can also be found on privacy policy page– Whois.net will provide email addresses
To sum it up…• Job boards are vital in healthcare
– Combat staff shortages– They easily connect
recruiters/agencies quickly• Be alert for signs of bad lead gen
sites and job boards• Choose forms that benefit you
– Quality boards offering:• Transparency, security, and high value
on privacy
Final Thoughts
Q & A
Top Related