•The Importance of Engaging Online Content
Media can be bought, earned, owned and shared.
Everyone is a producer.
We’ve come a long way.
“The average American spends 9 hours a day glued to some kind of screen.”- Wired Magazine
“Average American spends 9 hours a day glued to some kind of screen.”- Wired Magazine
“Your content strategy should NOT be publish and pray.”
- Lee Odden, TopRank, CEO
Entertaining Content
Engaging Content
• Think big• Don’t be afraid to act small• Assess your assets• Own an issue• Don’t try to please everyone• Make a plan• Adapt, adapt, adapt
How to get started
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