•The Importance of Engaging Online Content

Media can be bought, earned, owned and shared.

Everyone is a producer.

We’ve come a long way.

“The average American spends 9 hours a day glued to some kind of screen.”- Wired Magazine

“Average American spends 9 hours a day glued to some kind of screen.”- Wired Magazine

“Your content strategy should NOT be publish and pray.”

- Lee Odden, TopRank, CEO

Entertaining Content

Engaging Content

• Think big• Don’t be afraid to act small• Assess your assets• Own an issue• Don’t try to please everyone• Make a plan• Adapt, adapt, adapt

How to get started