The Impact of Enterprise Social on App Dev: How Chatter Brings Your Apps to Life
IT ProfessionalsDeanna Johnston: BelkinHeather Peterson: BelkinTom Bridges: QualcommDavid Colby: salesforce.com
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Deanna JohnstonCIO, Belkin
Heather Peterson
App Engineer, Belkin
•Industry: Electronics and Accessories forConsumers and Business
•Sales: @ $1B•Employees: @ 1000•Locations: Operate in 31 countries•SFDC Users: 324 Globally•SFDC Products: Sales Cloud 2, Custom Cloud 2,
Partner Portal, Salesforce Knowledge, Informatica Cloud Services,
ExactTarget
AppExchange: Account Plans, SWOT Analysis, Scripting, Surveys
Challenge: Complex Organization Collaboration
Product ManagementRegional Channel
Marketing
Regional SalesRegional SalesRegional Sales
Regional SalesGlobal Finance
Global Marketing
Regional SalesRegional SalesRegional Finance
QA
Customer Care
1000’s of SKU’s
Product Launches& Campaigns
Price ProtectionPrograms
Rebates Programs
Custom Bids
Product Collateral, Content and
Images
Customer Feedback
Customized Applications & Solutions
• Leads, Quotes & Bids
• Program Mgmt for Rebates, Price Protections, etc.
• New Product Introduction Campaigns
• Event Mgmt
• Samples
Chatter Integration within Custom Cable Quote
Chatter Integration within Sales Opportunity
Chatter Driving Employee Engagement
Key Value Drivers of Chatter at Belkin
DEMO
Tom Bridges Director, IT, Qualcomm
David ColbySalesforce.com
Company Overview
Qualcomm Incorporated is the world leader in next-generation mobile technologies. Salesforce.com customer since 2005•INDUSTRY: High Tech•SALES: $11B•EMPLOYEES: 17,500•GEOGRAPHY: 139 Worldwide Locations•# USERS: Enterprise Agreement•PRODUCT(S) USED: Sales Cloud 2, Service Cloud 2, Custom Cloud 2, Customer Portal, Partner Portal, Salesforce Knowledge; AppExchange: EchoSign, Informatica Cloud Services, iLinc, DemandTools, Eloqua, ExactTarget
Challenge: Project Portfolio Management (PPM)
Existing enterprise PPM application not widely adopted
Too complex for organizational PPM maturity
Long wait for enhancements from vendor
Not well integrated between modules
Not intuitive
Rigid and difficult to customize
Report and dashboard limitations
No social capabilities
PPM Solution: Force.com
Leveraged organizational PPM knowledge
Built proof-of-concept PPM system on Force.com
Piloted for four months within one team
Expanded across large segment of IT
Turned on Chatter in Feb 2010 Added field Chatter with Winter 11 (Oct)
PPM Result: Key Tool For PMs and Leadership
460+ Projects/Proposals/Assets
Resource allocation 450+ Regulars/Temps/Consultants
Budgeting
Integrated case management
Reporting & dashboards
Roadmaps
Chatter
Enables transparency and ability to make data-driven decisions
Force.com PPM
250 Users
Deployed in Feb, Desktop in Oct
Following Users (PMs), Proposals, Projects,
and Assets
Used on mobile devices
Key fields Chatter Ex. Planned End Date, Project Health, Status
Updates
PM and Team Groups using instead of email
DEMO
Panel Questions
Deanna JohnstonCIO, Belkin
Heather Peterson
App Engineer, Belkin
Tom Bridges Director, IT, Qualcomm
David Colbysalesforce.com
How Could Dreamforce Be Better? Tell Us!
Log in to the Dreamforce app to submit
surveys for the sessions you attendedUse the
Dreamforce Mobile app to submit
surveysEvery session survey you submit is
a chance to win an iPod nano!
OR
Get Your Whole Company on for Free!
Visit the Campgroundto learnhow
Thank You
Top Related