THE FUTURE OF VOD Programmatic and how technology is changing
the VOD landscape @VideologyGroup
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TV-CENTRIC TECHNOLOGY design to maximize value for brands
Single Planning, Buying & Optimisation Platform UNIFIED
PLATFORM bridging gap between television, PC & mobile MATH
& SCIENCE DRIVEN to activate data for addressability ENTERPRISE
AD TECHNOLOGY
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3 VOD IS MAINSTREAM 8.8m +12%
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4 IRELAND VS UK 2013 PERFORMANCE
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5 PROGRAMMATIC HAS BEEN EMBRACED 100m
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6
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7 Programmatic RTB
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8 PROGRAMMATIC IN PRACTICE THE OLD WAY The traditional model of
individual negotiations per plan, per brief, per advertiser
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9 PROGRAMMATIC IN PRACTICE THE NEW WAY The needs of the
advertiser and publisher are aggregated and passed to the DSP for
real time ad decisioning
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10 PROGRAMMATIC IN PRACTICE THE NEW WAY The DSP needs insight
to make smarter decisions
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11 PROGRAMMATIC IN PRACTICE The DSP now knows about the
impression and can deliver a campaign accordingly. The Right
Audience The Right Screen The Right Time
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12 WHAT ARE THE BENEFITS TO THE AGENCY & ADVERTISER?
Efficiency Access to Market wide supply Real time optimisation and
Impact Consolidated, Deduplicated Reporting Plan Level Frequency
Capping Smarter targeting through data
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13 WHAT ARE THE BENEFITS TO THE PUBLISHER? Access to Demand
Trade on audience Tools - OCR, Viewability ControlReporting
Insights Global Partnerships Greater Revenue Potential
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14 Bringing expertise, data and tools as close as possible to
decision- making. PROGRAMMATIC =TRANSPARENCY AND CONTROL
@VideologyGroup
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15 EUROPE IS POISED TO ACCELERATE PROGRAMMATIC VIDEO ADOPTION
+9% ACCORDING TO AGENCIES Agencies will merge their TV and online
buying groups in the next three years ACCORDING TO PUBLISHERS t hey
believe they will earn a higher CPM for Video advertising in the
next three years +13%
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THANK YOU Andy Jones Commercial Account Director
@VideologyGroup