The future is mobile… Paul de Gregorio Head of Mobile @pauldegregorio
Basically, we’ve all got one
96%
96%
96%
96%
97%
95%
96%
95%
97%
95%
96%
97%
97%
Total
Male
Female
AB C1
C2
DE
16-‐24
25-‐34
35-‐44
45-‐54
55-‐64
65+
SO WHAT?
We’re seeing explosive growth in mobile…
£32 million in text donations 2011
£66 million in text donations 2012
£150 million in text donations 2015
Why are we seeing this growth?
Mobile…
• They are always on
• We’ve all got one
• We keep them close
• All phones can send SMS
• SMS can be sent in seconds
• Response is frictionless…
9 Seconds
= + DATA
So if you have the right permissions you make further contact….
And now we’ve got regular giving by SMS…
9 seconds to regular giving
(P)SMS is currently the only game in town
And we’re taking full advantage of the
opportunity…
SMS is breathing life into old channels and creating new ones
Television & text drives mass response…
But something new is happening… Something
we can’t control…
#nomakeupselfie
KLAXON
We’re barely scratching the surface with mobile…
Not everyone wants to take to the streets…
SLACTIVISTS!?!
Mobile is rapidly shrinking the world
• CONNECT
• STORIES IN REAL TIME
• CONVERSATION
• ACTION
Mobile will internationalise fundraising…
#nomakeupselfie
Mobile presents all sorts of challenges for us…
And now we have mobile pledge
Five things…
1. If you’ve not started, get started.
2. Think beyond the traditional.
3. Take the broad perspective.
4. Make everything work on a mobile.
5. Develop the insights…
THANK YOU!
Paul de Gregorio
Head of Mobile
@pauldegregorio
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