The future is mobile… Paul de Gregorio Head of Mobile @pauldegregorio

Basically, we’ve all got one

96%

96%

96%

96%

97%

95%

96%

95%

97%

95%

96%

97%

97%

Total

Male

Female

AB C1

C2

DE

16-­‐24

25-­‐34

35-­‐44

45-­‐54

55-­‐64

65+

SO WHAT?

We’re seeing explosive growth in mobile…

£32 million in text donations 2011

£66 million in text donations 2012

£150 million in text donations 2015

Why are we seeing this growth?

Mobile…

•  They are always on

•  We’ve all got one

•  We keep them close

•  All phones can send SMS

•  SMS can be sent in seconds

•  Response is frictionless…

9 Seconds

= + DATA

So if you have the right permissions you make further contact….

And now we’ve got regular giving by SMS…

9 seconds to regular giving

(P)SMS is currently the only game in town

And we’re taking full advantage of the

opportunity…

SMS is breathing life into old channels and creating new ones

Television & text drives mass response…

But something new is happening… Something

we can’t control…

#nomakeupselfie

KLAXON

We’re barely scratching the surface with mobile…

Not everyone wants to take to the streets…

SLACTIVISTS!?!

Mobile is rapidly shrinking the world

•  CONNECT

•  STORIES IN REAL TIME

•  CONVERSATION

•  ACTION

Mobile will internationalise fundraising…

#nomakeupselfie

Mobile presents all sorts of challenges for us…

And now we have mobile pledge

Five things…

1.  If you’ve not started, get started.

2.  Think beyond the traditional.

3.  Take the broad perspective.

4.  Make everything work on a mobile.

5.  Develop the insights…

THANK YOU!

Paul de Gregorio

Head of Mobile

@pauldegregorio