TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
All Tempotest® fabrics are made in Italy and are designed with an elegant and timeless aesthetic, the hallmark of Italian style.
Tempotest fabrics are constructed from premium solution dyed acrylic fibre with outstanding technical features that easily withstand the diverse Australasian climate.
The Shann Group purposefully selected the specific colours and patterns from the Tempotest range to create the Tempotest Premium Collection. This collection reflects Australasian character and blends effortlessly into the environment.
The high technical quality and innovative Teflon® Extreme finish of Tempotest ensures continued performance in residential and commercial sun protection and exterior decoration applications.
WHAT TEMPOTEST REPRESENTS
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
To bring the Tempotest brand to life, we need to understand what it is like, what the brand cares about and the experience that customers have when they engage with the brand.
What is the most important thing to the Tempotest brand?
An effortless lifestyle, luxurious living surrounded by friends and family.
What will Tempotest never compromise on?
Craft, quality, enduring and timeless elegance, Italian heritage.
What are the tangible components of Tempotest?
Premium look and feel, elegant and sophisticated range of colours.
What should our customers expect from Tempotest?
A reliable and enduring product and a reflection of the Italian lifestyle..
What is Tempotest’s personality?
Sophisticated, European, warm, generous, vibrant, and understated,.
THE TEMPOTEST BRAND
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
WORD ONLY LOGO
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
PARA AWNING GRAPHIC LOGO
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
COMBINED LOGO
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
LOGO SIZE
MINIMUM LOGO SIZE
AWNING GRAPHIC LOGO SIZE
50mm - 60mm
20mm
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
INCORRECT USE OF LOGO
Do not distort the logo.
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
TEMPOTEST COLOURS
PRIMARY COLOURS
SECONDARY COLOURS
WARM GREY
PROCESS
ORANGE
PROCESS
C M Y K
C M Y K
C M Y K
C M Y K
0 0 0 80
0 35 90 0
5 5 12 0
100 46 0 70
CREAM
PROCESS
BLUE
PROCESS
The secondary colours have been introduced by The Shann Group to emphasis the luxury, elegance and refined aesthetic of the brand..
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
TYPOGRAPHY
PRIMARY TYPEFACE
SECONDARY TYPEFACE
GOTHAM
Aa
AaHELVETICA NEUE
HOEFLER TEXTCOMMERCIAL SCRIPT
Aa
AaThis typeface should be used when the term “Premium Collection” is used.
This typeface should be used for the body copy, headings and pull quotes.
This typeface can be used to add variation and interest and should be used for pull quotes or the strap.
This typefaces should be used for web applications or for body copy as a substitute for Gotham.
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
IMAGERY
Images can be used as whole or the surrounding can be cropped.
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
INCORRECT IMAGE USE
Do not crop the Colosseum
Do not flip, reverse or reflect the Colosseum
Do not change the colour of the photo
Do not distort the Colosseum
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
CORRECT USE OF LOGO AND IMAGE
The logo should be clear and legible and can be used with or without the awning graphic.
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
INCORRECT IMAGE USE
Do not tilt or rotate the logo Do not place the logo against a background that causes illegibility
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TEMPOTEST BRAND IDENTITY AND STYLE GUIDE
www.shannwindow.com