Tempotest styleguide small4

TEMPOTEST BRAND IDENTITY AND STYLE GUIDE

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All Tempotest® fabrics are made in Italy and are designed with an elegant and timeless aesthetic, the hallmark of Italian style.

Tempotest fabrics are constructed from premium solution dyed acrylic fibre with outstanding technical features that easily withstand the diverse Australasian climate.

The Shann Group purposefully selected the specific colours and patterns from the Tempotest range to create the Tempotest Premium Collection. This collection reflects Australasian character and blends effortlessly into the environment.

The high technical quality and innovative Teflon® Extreme finish of Tempotest ensures continued performance in residential and commercial sun protection and exterior decoration applications.

WHAT TEMPOTEST REPRESENTS

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To bring the Tempotest brand to life, we need to understand what it is like, what the brand cares about and the experience that customers have when they engage with the brand.

What is the most important thing to the Tempotest brand?

An effortless lifestyle, luxurious living surrounded by friends and family.

What will Tempotest never compromise on?

Craft, quality, enduring and timeless elegance, Italian heritage.

What are the tangible components of Tempotest?

Premium look and feel, elegant and sophisticated range of colours.

What should our customers expect from Tempotest?

A reliable and enduring product and a reflection of the Italian lifestyle..

What is Tempotest’s personality?

Sophisticated, European, warm, generous, vibrant, and understated,.

THE TEMPOTEST BRAND

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WORD ONLY LOGO

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PARA AWNING GRAPHIC LOGO

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COMBINED LOGO

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LOGO SIZE

MINIMUM LOGO SIZE

AWNING GRAPHIC LOGO SIZE

50mm - 60mm

20mm

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INCORRECT USE OF LOGO

Do not distort the logo.

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TEMPOTEST COLOURS

PRIMARY COLOURS

SECONDARY COLOURS

WARM GREY

PROCESS

ORANGE

PROCESS

C M Y K

C M Y K

C M Y K

C M Y K

0 0 0 80

0 35 90 0

5 5 12 0

100 46 0 70

CREAM

PROCESS

BLUE

PROCESS

The secondary colours have been introduced by The Shann Group to emphasis the luxury, elegance and refined aesthetic of the brand..

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TYPOGRAPHY

PRIMARY TYPEFACE

SECONDARY TYPEFACE

GOTHAM

Aa

AaHELVETICA NEUE

HOEFLER TEXTCOMMERCIAL SCRIPT

Aa

AaThis typeface should be used when the term “Premium Collection” is used.

This typeface should be used for the body copy, headings and pull quotes.

This typeface can be used to add variation and interest and should be used for pull quotes or the strap.

This typefaces should be used for web applications or for body copy as a substitute for Gotham.

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IMAGERY

Images can be used as whole or the surrounding can be cropped.

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INCORRECT IMAGE USE

Do not crop the Colosseum

Do not flip, reverse or reflect the Colosseum

Do not change the colour of the photo

Do not distort the Colosseum

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CORRECT USE OF LOGO AND IMAGE

The logo should be clear and legible and can be used with or without the awning graphic.

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INCORRECT IMAGE USE

Do not tilt or rotate the logo Do not place the logo against a background that causes illegibility

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www.shannwindow.com

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