2
My name is Eric Jessen.
I am the director of TDAgency.
TDAgency is a creative
marketing agency.
strategic
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Are you tired of your marketing
agency starting
off creative meetings with
the “we are so excited” line?
4
What you really want
is an agency that
comes into a room
and says “we have a strategy that
will sell more
of your products.”
Why TDAgency?
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WHAT?
Result:Activities to deliver the “why.”
HOW?
Process: Organization to realize the
“why.”
WHY?
Purpose: Our cause;
what we believe.
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Working with thousands
of technology providers
EVERY DAY, TDAgency knows
this is one of
your toughest tasks.
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Use buzzwords in cool and
unexpected combinations?
“Ignite the channel with actionable and
scalable synergistic paradigms by engaging thought
leading gurus to optimize a revolutionary and immersive
value proposition that aligns relevancy with ROI.”
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We make work that drives demand and
sells more, not just creative work that
wins awards.
(Though we do that too.)
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solutions continue to evolve to be as
innovative as your solutions...
...and get the results you deserve.
CREATEGICTDAgency’s
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We’ve been awarded numerous
Gold and Silver ADDY Awards,
but the results that matter to us most…
…are yours.
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Seasoned Team of Certified Channel Managers
Eric Jessen
Director
TDAgency
Alex Fox
Sr. Manager
Creative Services
Ted Jones
Manager
Web & eMarketing
Shannon Welch
Manager
Creative Services
Kim Baker
Manager
Local/Corp Events
Megan Brey
Manager
Field Events
Chris McGovern
Manager
resellerCONNECT
Madeline Fugate
Manager
Project Specialists
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…with experience across many powerhouse brands
…to small entrepreneurs and everything in between.
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40 YEARS OF CHANNEL KNOWLEDGE
What’s selling and who’s buying
within a reseller database of
60,000
US
100,000
GLOBALLY
&
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Demand GenerationThe optimum mix of deliverables
to engage highly-targeted resellers
and the right end users.
51
EnablementMust-have sales and technical
training, marketing expertise and
more to make sure targeted resellers
are fully-equipped to identify
opportunities and close deals.
54
TDAgency has an end-to-end methodology
covering every step from demand generation
to conversion and ROI reporting.
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Our proven four-step process makes sure
you get the best results.
IDENTIFY
AND SEGMENT
RECRUIT
AND GROW
EMPOWER DEVELOP
BUSINESS
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Maximize ROI by focusing
on resellers who are most
likely to, and capable of,
bringing your solutions
to market.
Identify and
Segment
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Deploy an integrated mix of
face-to-face, one-to-one,
one-to-many and digital
techniques to engage targeted
resellers and motivate action.
Recruit
and Grow
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Build and maintain a
qualified, active pipeline that
grows your business with
existing customers,
adds net-new resellers, and
expands into new areas.
Develop
Business
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BOTH vendors AND resellers.
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We’ve segmented our team into
service lines that meet the needs of
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Data Drivento match end-user drop ship information
against SIC codes that develop robust
reseller profiles.
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Manufacturer Stores,
Microsites and Focus Pagesto deliver engaging details and keep
the sales process moving forward.
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eMerchandising Adsto display products and
details with the best:
Environment
Setting the mood
Emphasis
Prioritizing products
Education
Assisting with decisions
Excitement
Changing customer behavior
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Tech Data’s end-user marketing team
with core functions in Account Management, Project
Management and Strategy.
8488
Integrated Lead-Generationto drive outcome-based engagement
with focus on end-user BANT-P lead delivery
to specified reseller partners.
8589
MDF Managementto assist resellers with strategic planning, execution and
claiming of existing MDF.
8791
TDEngage (with full ecommerce functionality) to
automatically keep more than 1,400
participating reseller websites stocked with
your latest content and products.
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Database
Robust end-user database:
• installed technology
• trigger events
• organizational chart information
Campaign Management
Anchor for all integrated systems:
• campaign-management tool
• lead-management tool
Marketing Automation
Integrated with Salesforce:
• lead scoring
• inbound tactics
Enterprise Class Systems
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With TDAgency, our vendorCONNECT
and resellerCONNECT service lines
offer end-to-end marketing that
span the entire channel.
IS VERIFYING THEM
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THE DIFFICULT THING WITH
QUOTES ON THE INTERNET“
”- ABRAHAM LINCOLN
P A R T I N G T H O U G H T
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