INFOSYS

HARLEY DAVIDSON

WIPRO

TCS AS A TOP TIER BRANDJOIN THE DISCUSSION #TCSBIG4

TCS5.247

4.901

4.655

4.625

4.315

4.246

4.218

4.019

3.638

3.043

2.726

XBOXM&S

PRADAGM

MTVHEINEKEN

BBCLUFTHANSA

BRAND STRENGTH RATING

TOP 10 I.T. SERVICES BRANDS

BRAND VALUE VS OTHER PROMINENT BRANDS

BRAND ENABLERS

BRAND VALUE (BILLION USD)

ATOS CAP GEMINICSC

COGNIZANT

MARKETING EXCELLENCE

TOP RATED CUSTOMER SATISFACTIO

N

STRONG EMPLOYER BRAND

THE BIGFOUR

BRAND VALUEOVER $5BN

BRAND VALUE$2.3-2.8BN

BRAND VALUE$1.9-2.25BN

MCKINSEY

THE NUMBER 1 TATA BRAND CONTRIBUTOR

TCSJAGUARTATA MOTORS

28.88%20.98%19.59%

TATA STEELTATA GLOBAL BEVERAGESOTHER

17.23%5.69%7.63%

TATA’S BRAND VALUE $18.169BN

MOTORS

STEELGLOBAL

BEVERAGES

ACCENTUREAA+

TCSAA+

IBMAA+

HPA+

INNOVATION

SPECIAL INNOVATION

AWARD INFRANCE

INDUSTRY RECOGNITION

OUTSTANDING CSR COMMITMENT

2012$4.068BN

2013$5.247BN

2013$5.247BN

1.179 BILLION$

BRAND VALUE INCREASE OF

2.4MN IPADS

THE VALUE OF

EQUIVALENT TO:

$5BN

$4BN

TCS CONTINUES ITS RAPID INCREASE IN BRAND VALUE AND CEMENTS ITS POSITION AS ABIG FOUR’ IT SERVICES BRAND THE COMPANY’S STRONG PERFORMANCE ACROSS BRAND RELATED ACTIVITIES SUCH AS CLIENT ENGAGEMENT, COMMUNITY DEVELOPMENT, SPONSORSHIPS AND EMPLOYEE SATISFACTION HAS EARNED TCS A PLACE IN THE

ELITE CLUB OF AA+ RATEDIT SERVICES BRANDSDAVID HAIGH, CEO AND FOUNDER OF BRAND FINANCE

.

.Sources: Brand Finance Global 500 2013 and Brand Finance Most Valuable Brands in IT Services 2013