TCS Big 4 Infographic
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INFOSYS HARLEY DAVIDSON WIPRO TCS AS A TOP TIER BRAND JOIN THE DISCUSSION #TCSBIG4 TCS 5.247 4.901 4.655 4.625 4.315 4.246 4.218 4.019 3.638 3.043 2.726 XBOX M&S PRADA GM MTV HEINEKEN BBC LUFTHANSA BRAND STRENGTH RATING TOP 10 I.T. SERVICES BRANDS BRAND VALUE VS OTHER PROMINENT BRANDS BRAND ENABLERS BRAND VALUE (BILLION USD) ATOS CAP GEMINI CSC COGNIZANT M A R K E T I N G E X C E L L E N C E T O P R A T E D C U S T O M E R S A TI S F A C T I O N S T R O N G E M P L O Y E R B R A N D THE BIG FOUR BRAND VALUE OVER $5BN BRAND VALUE $2.3-2.8BN BRAND VALUE $1.9-2.25BN MCKINSEY THE NUMBER 1 TATA BRAND CONTRIBUTOR TCS JAGUAR TATA MOTORS 28.88% 20.98% 19.59% TATA STEEL TATA GLOBAL BEVERAGES OTHER 17.23% 5.69% 7.63% TATA’S BRAND VALUE $18.169BN MOTORS STEEL GLOBAL BEVERAGES ACCENTURE AA+ TCS AA+ IBM AA+ HP A+ I N N O V A T I O N SPECIAL INNOVATION AWARD IN FRANCE I N D U S T R Y R E C O G N I T I O N O U T S T A N D I N G C S R C O M M I TM E N T 2012 $4.068BN 2013 $5.247BN 2013 $5.247BN 1.179 BILLION $ BRAND VALUE INCREASE OF 2.4MN IPADS THE VALUE OF EQUIVALENT TO: $5BN $4BN TCS CONTINUES ITS RAPID INCREASE IN BRAND VALUE AND CEMENTS ITS POSITION AS A BIG FOUR’ IT SERVICES BRAND THE COMPANY’S STRONG PERFORMANCE ACROSS BRAND RELATED ACTIVITIES SUCH AS CLIENT ENGAGEMENT, COMMUNITY DEVELOPMENT, SPONSORSHIPS AND EMPLOYEE SATISFACTION HAS EARNED TCS A PLACE IN THE ELITE CLUB OF AA+ RATED IT SERVICES BRANDS DAVID HAIGH, CEO AND FOUNDER OF BRAND FINANCE . . Sources: Brand Finance Global 500 2013 and Brand Finance Most Valuable Brands in IT Services 2013
Transcript of TCS Big 4 Infographic
INFOSYS
HARLEY DAVIDSON
WIPRO
TCS AS A TOP TIER BRANDJOIN THE DISCUSSION #TCSBIG4
TCS5.247
4.901
4.655
4.625
4.315
4.246
4.218
4.019
3.638
3.043
2.726
XBOXM&S
PRADAGM
MTVHEINEKEN
BBCLUFTHANSA
BRAND STRENGTH RATING
TOP 10 I.T. SERVICES BRANDS
BRAND VALUE VS OTHER PROMINENT BRANDS
BRAND ENABLERS
BRAND VALUE (BILLION USD)
ATOS CAP GEMINICSC
COGNIZANT
MARKETING EXCELLENCE
TOP RATED CUSTOMER SATISFACTIO
N
STRONG EMPLOYER BRAND
THE BIGFOUR
BRAND VALUEOVER $5BN
BRAND VALUE$2.3-2.8BN
BRAND VALUE$1.9-2.25BN
MCKINSEY
THE NUMBER 1 TATA BRAND CONTRIBUTOR
TCSJAGUARTATA MOTORS
28.88%20.98%19.59%
TATA STEELTATA GLOBAL BEVERAGESOTHER
17.23%5.69%7.63%
TATA’S BRAND VALUE $18.169BN
MOTORS
STEELGLOBAL
BEVERAGES
ACCENTUREAA+
TCSAA+
IBMAA+
HPA+
INNOVATION
SPECIAL INNOVATION
AWARD INFRANCE
INDUSTRY RECOGNITION
OUTSTANDING CSR COMMITMENT
2012$4.068BN
2013$5.247BN
2013$5.247BN
1.179 BILLION$
BRAND VALUE INCREASE OF
2.4MN IPADS
THE VALUE OF
EQUIVALENT TO:
$5BN
$4BN
TCS CONTINUES ITS RAPID INCREASE IN BRAND VALUE AND CEMENTS ITS POSITION AS ABIG FOUR’ IT SERVICES BRAND THE COMPANY’S STRONG PERFORMANCE ACROSS BRAND RELATED ACTIVITIES SUCH AS CLIENT ENGAGEMENT, COMMUNITY DEVELOPMENT, SPONSORSHIPS AND EMPLOYEE SATISFACTION HAS EARNED TCS A PLACE IN THE
ELITE CLUB OF AA+ RATEDIT SERVICES BRANDSDAVID HAIGH, CEO AND FOUNDER OF BRAND FINANCE
.
.Sources: Brand Finance Global 500 2013 and Brand Finance Most Valuable Brands in IT Services 2013
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