TOPIC- SWOT Analysis of Tourism Sector in India
SUBMITTED To – SUBMITTED BY - Prof. Vinita Srivastava Vinay Gupta
Sec- B PGDM(13-15)
INTRODUCTION Tourism is the leader in the production of
new jobs. Tourism has developed an important part of
the economic foundation of many countries. Growth rate of services sector faster than
any other. Tourism Sector is Contributing in GDP of
India is 6.8% share in 2014. Global contribution of Travel & Tourism to
GDP was 9.5% of GDP in 2013,and is forecast to rise by 4.3% in 2014, and to rise by 4.2% in 2024.
PLAYERS IN THE SECTORS
Make My Trip.comYatra.com Cleartrip.com Goibibo.comMany More......
Market Share
As per an independent study conducted by PhocusWright in 2013
Make My Trip – 47%Yatra.com – 30%Cleartrip.com – 20%Goibibo.com – 20%
STRENGTHS
PricesFacilities- Medical facilities Attractions
- Festivals-historical monuments- international art exhibitions- multi- cultural heritage-potential to be international destination
WEAKNESS
Safety and Security Maintenance and Cleanliness Information and Communication Infrastructure Facilities
-Banking and Financial System- Accommodation Quality- Availability of desired food
WEAKNESS
Behavior of Country residentsPurpose of visit
- Tourism Infrastructure-Accessibility to tourist spots
Other Factors-Corruption-Terrorism-Begging and Cheating
OPPORTUNITIES
Shift of the global foreign tourists arrivals from developed
Economies to emerging economies
THREATS
Lack of Man made attractions gives an edge to the competitors.
Continuous decline in the global and Asia-Pacific Ranking
Frequent Communal Riots Frequent depreciation of Rupee Continuous threat of terrorists
attacks
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